Adoption of Big Data Technology for Innovation in B2B Marketing
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1611082
A Bibliometric Analysis of the First 25 Years of the Journal of Business-to-Business Marketing
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1565142
The Influence of B to B Social Media Message Features on Brand Engagement: A Fluency Perspective
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1565132
Managing the Next Generation of Sales, Gen Z/Millennial Cusp: An Exploration of Grit, Entrepreneurship, and Loyalty
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1565136
Dyadic Operationalization in Business Relationships: The Empirical Example of Marketing-Purchasing Collaboration
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1565134
Publishing in an Environment of Predation: The Many Things You Really Wanted to Know, but Did Not Know How to Ask
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1603423
Servant Leadership, Proactive Work Behavior, and Performance Overall Rating: Testing a Multilevel Model of Moderated Mediation
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1603417
Designing Green Entrepreneurship Model in Sustainable Development Consistent with the Performance of Tehran Industrial Towns
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1565143
A Preliminary Study of Fintech Industry: A Two-Stage Clustering Analysis for Customer Segmentation in the B2B Setting
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1603420
When Does Relational Exchange Matters? Social Bond, Trust and Satisfaction
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1565137
Using Ethical Leadership to Improve Business-To-Business Salesperson Performance: The Mediating Roles of Trust in Manager and Ethical Ambiguity
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1603358
Why B-to-B CEOs Should Be More Social on Social Media
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1565144
Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1611080
The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1603354
Co-Creating with Intermediaries: Understanding Their Power and Interest
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1611086
What Drives B-To-B Marketers in Emerging Countries to Use Social Media Sites?
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1611078
Formulation of Bank Melli Iran Marketing Strategy Based on Porter‘S Competitive Strategy
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1603421
Evaluating Constitutive Dimensions of CSR E-Communication: A Comparison between ‘Business-To-Business’ and ‘Close-To-Market’ Companies
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1611087
An exhibitors perspective: factors affecting selection of industrial trade shows in India and the importance of spot sales
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1603356
Innovation in Business-to-Business Marketing
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1611068
Bonding Ties, Bridging Ties, and Firm Performance: The Moderating Role of Dynamic Capabilities in Networks
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1603395
Mobile Tech: Superfood or Super Fad of Creative Business?
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1611083
Innovation in Sustainability Initiatives through Reverse Channels
来源期刊：Journal of Business-to-Business MarketingDOI：10.1080/1051712X.2019.1611069
