This journal publishes research across a wide array of health, environment and social issues in any of the following areas. Conceptual social marketing studies.Social marketing theory development.Literature reviews examining the social marketing evidence base.Evaluation of social marketing programs/interventions.Formative research and consumer/market insight studies.Segmentation studies.Studies evaluating and/or experimenting with any aspect of the social marketing mix.Behaviour change studies.Downstream/midstream/upstream social marketing programs/interventions
社会营销杂志(Journal Of Social Marketing)是一本由Emerald出版的一本BUSINESS学术刊物,主要报道BUSINESS相关领域研究成果与实践。本刊已入选、社会科学引文索引(SCIE)来源期刊,该刊创刊于2011年,出版周期4 issues/year。2021-2022年最新版WOS分区等级:Q2,2023年发布的影响因子为3.1,CiteScore指数4.6,SJR指数0.714。本刊非开放获取期刊。该期刊发表涉及广泛的健康、环境和社交问题的研究,涵盖以下领域:概念性社会营销研究、社会营销理论发展、审查社会营销证据基础的文献综述、社会营销项目/干预评估、形成性研究和消费者/市场洞察研究、分段研究、评估和/或实验社会营销组合任何方面的研究行为改变研究、下游/中游/上游社会营销项目/干预
Systems social marketing: a critical appraisal
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-06-2018-0062
Using social media to create engagement: a social marketing review
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-05-2018-0046
Systematic literature review of best practice in food waste reduction programs
来源期刊:Journal of Social MarketingDOI:10.1108/jsocm-05-2019-0074
Targeting the structural environment at multiple social levels for systemic change: The case of climate change and meat consumption
来源期刊:Journal of Social MarketingDOI:10.1108/jsocm-02-2019-0024
Rethinking behaviour change: a dynamic approach in social marketing
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-10-2018-0113
Operationalizing social media in upstream social marketing: A case of shark policy in New South Wales
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-08-2018-0074
Resilience research and social marketing: the route to sustainable behaviour change
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-01-2018-0006
Using system dynamics modeling to evaluate a community-based social marketing framework
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-01-2018-0014
Special WSMC edition paper: What is this thing called money? Economic abuse in young adult relationships
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-03-2018-0028
Students’ perceptions of barriers to moderate drinking: A comparison between a wet and a dry drinking culture
来源期刊:Journal of Social MarketingDOI:10.1108/jsocm-09-2018-0102
Taking a wider view: A formative multi-stream social marketing approach to understanding human trafficking as a social issue in Nigeria
来源期刊:Journal of Social MarketingDOI:10.1108/jsocm-10-2017-0062
What’s health got to do with it? Influencing cookstove uptake in Cambodia through behaviour change communication
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-03-2018-0027
Utilising stakeholder theory for social marketing process evaluation in a food waste context
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-12-2017-0088
A tale of complexity
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-04-2018-0045
Identifying and analyzing social marketing initiatives using a theory-based approach
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-06-2018-0063
Consumer well-being research: integrating social marketing and service research
来源期刊:Journal of Social MarketingDOI:10.1108/jsocm-10-2018-0119
With whom do consumers interact?: Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception
来源期刊:Journal of Social MarketingDOI:10.1108/jsocm-02-2019-0023
The importance of shared beliefs for social marketing programmes
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-01-2018-0013
Social marketing interventions: insights from a system dynamics simulation model
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-05-2018-0054
Increasing the effectiveness of advertisements targeting social issues in least developed countries
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-01-2018-0001
The role of theories in social marketing in predicting physical activity behavior among the youth
来源期刊:Journal of Social MarketingDOI:10.1108/jsocm-01-2018-0005
Social fairness and social marketing: An integrative justice approach to creating an ethical framework for social marketers
来源期刊:Journal of Social MarketingDOI:10.1108/jsocm-10-2018-0120
Corporate social responsibility in marketing: a review of the state-of-the-art literature
来源期刊:Journal of Social MarketingDOI:10.1108/jsocm-01-2019-0005
ExerStart: helping seniors be active and independent for less
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-06-2018-0065
Declare or dispose: protecting New Zealand’s border with behaviour change
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-09-2018-0103
Food “buycott” as an ethical choice against mafia in Italy
来源期刊:Journal of Social MarketingDOI:10.1108/jsocm-11-2018-0139
A national policy process on social marketing
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-03-2018-0032
From “Stoptober” To “Moi(S) Sans Tabac”: how to import a social marketing campaign
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-07-2018-0068
(Re)Focussing on behavioural change: an examination of the utility of hidden Markov modelling
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-04-2018-0038
What if the company’s “charity of the year” is an organisation that deals with severe to moderate mental disability?: A case study of fundraising problems and possibilities
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-01-2019-0004
Effectiveness of alcohol-prevention social marketing in the presence of alcohol advertising
来源期刊:Journal of Social MarketingDOI:10.1108/JSOCM-01-2018-0003
Embracing complex social problems
来源期刊:Journal of Social MarketingDOI:10.1108/jsocm-03-2019-0049
The wicked problem of social cohesion: moving ahead
来源期刊:Journal of Social MarketingDOI:10.1108/jsocm-12-2018-0162
Toward developing an environmental efficacy construct
来源期刊:Journal of Social MarketingDOI:10.1108/jsocm-02-2019-0017
Food, poverty and health: the lived experience for SNAP recipients
来源期刊:Journal of Social MarketingDOI:10.1108/jsocm-10-2018-0124