Consumer acceptance of sports wearable technology: the role of technology readiness
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-06-2017-0050
Examining relationships among process quality, outcome quality, delight, satisfaction and behavioural intentions in fitness centres in Malaysia
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-08-2018-0078
The influence of stadium environment on attendance intentions in spectator sport: the moderating role of team loyalty
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-04-2017-0025
Examining fan engagement through social networking sites
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-05-2016-0020
Marketing on Instagram: Social influence and image quality on perception of quality and purchase intention
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-04-2018-0028
The effects of peripheral service quality on spectators’ emotions and behavioural intentions
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-08-2018-0082
Sponsorship antecedents and outcomes in participant sport settings
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-05-2016-0018
Antecedents and consequence associated with esports gameplay
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-01-2019-0013
Why do all good things come to an end? : An inquiry into the discontinuation of sport sponsor-sponsee relationships
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-01-2018-0010
Perceived corporate social responsibility performance in professional football and its impact on fan-based patronage intentions: An example from Chinese football
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-06-2018-0059
The relationships of brand experience, sports event image and loyalty: Case of Jeju International Ultramarathon Race
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-08-2017-0095
European football supporter attitudes toward ambush marketing
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-10-2017-0107
The relationship between sports sponsorships and corporate financial returns in South Africa
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-12-2016-0088
Study on relationships among sports spectator motivations, satisfaction, and behavioral intention: Empirical evidence from Chinese marathon
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-04-2018-0034
See it and believe it? Conceptual model for exploring the recall and recognition of embedded advertisements of sponsors
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-02-2018-0020
Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: An eye-tracking application
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-10-2018-0099
The effect of service quality on foreign participants’ satisfaction and behavioral intention with the 2016 Shanghai International Marathon
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-04-2019-0037
User engagement and gratifications of NSO supporters on Facebook: Evidence from European football
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-11-2017-0115
Exploring user sentiment towards sponsorship and ambush marketing
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-03-2019-0026
Blinded by the sand of its burrowing? Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-08-2017-0094
The corporatisation of football and CSR reporting by professional football clubs in Europe
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-05-2017-0039
The impact of CSR-linked sport sponsorship on consumers’ reactions to service failures
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-01-2019-0011
Structural relationship between market demand and member commitment associated with the marketing of martial arts programs
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-05-2016-0019
The effect of the valence of sponsorship information on consumers’ attitudes toward the sponsor brand
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-09-2018-0091
Improving service-center employees’ performance by means of a sport sponsorship
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-10-2017-0109
The role of title sponsor’s philanthropy and team authenticity on fan identity and citizenship behaviors
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-09-2018-0093
Effects of brand exposure time duration and frequency on image transfer in sport sponsorship
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-04-2019-0042
Service quality, perceived value and behavioral intentions among highly and lowly identified baseball consumers across nations
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-02-2019-0018
Does rivalry matter? An analysis of sport consumer interest on social media
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-07-2018-0070
Assessing strategic social partnerships between professional sports teams and NPOs in Australian football
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-12-2018-0127
The negative spillover effect in sports sponsorship: An experiment examining the impact of team performance on sponsor’s brand trust
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-01-2018-0003
A strategic approach to sports crisis management: Assessing the NFL concussion crisis from marketing and public relations perspectives
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-05-2018-0045
Intercollegiate athletic programs, university brand equity and student satisfaction
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-10-2018-0102
Does ambushing pay off?: Comparing the effectiveness of event sponsorship, team sponsorship, and ambush marketing
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-03-2018-0021
Sport event tourists’ (SET’s) behavior: a case study of the PyeongChang Winter Olympics
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-09-2019-0101
Determinants of audience demand for the televised professional baseball matches in Korea: an analysis of the post-season matches from 2008 to 2016.
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-12-2017-0127
Tracing the ABC’s of brand community
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-09-2017-0103
Headwinds in sports sponsoring
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-10-2018-0108
Structure and analyze the football value chain in Brazil
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-02-2017-0013
Community-sport service provision, participant satisfaction, and participation: Experience and perspective of Guangdong, China
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-05-2019-0048
Fitness innovativeness, duration of stay, and revisit behavior: a moderation relationship
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-10-2018-0107
Crafting a legacy: investigating the retired athlete brand image
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-02-2018-0018
Differences of perception between private and public officers in an organizing committee concerning stakeholders of an international sporting event
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-08-2017-0067
Sport volunteer service performance, image formation, and service encounters
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-05-2018-0047
An empirical assessment of employer branding as a form of sport event sponsorship
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-10-2018-0103
The importance of good behavior in college football teams in the USA: An interaction effect of team reputation on game attendance
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-05-2017-0038
Revealed preferences among NBA fans: Is skin tone a factor?
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-08-2018-0087
Evaluation of sport participation objectives within a health-focussed social marketing sponsorship
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-01-2018-0011
