The "International Journal of Sports Marketing and Sponsorship," with its outstanding academic and practical value, has become a key communication platform in the field of sports marketing. The journal not only provides a stage for academic researchers to showcase their in-depth analysis and innovative viewpoints but is also a valuable channel for industry professionals to obtain the latest market trends, consumer behavior insights, and successful marketing cases.By publishing high-quality peer-reviewed articles, the magazine promotes the deepening and dissemination of knowledge in sports marketing. These articles often include in-depth discussions on the promotion of sports brands, the effectiveness of event sponsorship, fan engagement, and the role of digital media in sports marketing. In addition, the journal also covers international comparative studies on sports marketing strategies, providing a cross-cultural perspective and insights for practitioners worldwide.
《国际体育营销与赞助杂志》以其卓越的学术和实践价值，成为了体育营销领域内的关键交流平台。该期刊不仅为学术研究者提供了一个展示其深入分析和创新观点的舞台，而且对于业界专业人士来说，它还是一个获取最新市场趋势、消费者行为洞察和成功营销案例的宝贵渠道。通过发表高质量的同行评审文章，该杂志促进了体育营销知识的深化和传播。这些文章往往包含了对体育品牌推广、赛事赞助效果、粉丝参与度以及数字媒体在体育营销中作用的深入探讨。此外，期刊还涵盖了有关体育营销策略的国际比较研究，为全球从业者提供了跨文化的视角和启示。
Consumer acceptance of sports wearable technology: the role of technology readiness
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-06-2017-0050
Examining relationships among process quality, outcome quality, delight, satisfaction and behavioural intentions in fitness centres in Malaysia
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-08-2018-0078
The influence of stadium environment on attendance intentions in spectator sport: the moderating role of team loyalty
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-04-2017-0025
Examining fan engagement through social networking sites
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-05-2016-0020
Marketing on Instagram: Social influence and image quality on perception of quality and purchase intention
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-04-2018-0028
The effects of peripheral service quality on spectators’ emotions and behavioural intentions
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-08-2018-0082
Sponsorship antecedents and outcomes in participant sport settings
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-05-2016-0018
Antecedents and consequence associated with esports gameplay
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-01-2019-0013
Why do all good things come to an end? : An inquiry into the discontinuation of sport sponsor-sponsee relationships
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-01-2018-0010
Perceived corporate social responsibility performance in professional football and its impact on fan-based patronage intentions: An example from Chinese football
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-06-2018-0059
The relationships of brand experience, sports event image and loyalty: Case of Jeju International Ultramarathon Race
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-08-2017-0095
European football supporter attitudes toward ambush marketing
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-10-2017-0107
The relationship between sports sponsorships and corporate financial returns in South Africa
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-12-2016-0088
Study on relationships among sports spectator motivations, satisfaction, and behavioral intention: Empirical evidence from Chinese marathon
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-04-2018-0034
See it and believe it? Conceptual model for exploring the recall and recognition of embedded advertisements of sponsors
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-02-2018-0020
Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: An eye-tracking application
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-10-2018-0099
The effect of service quality on foreign participants’ satisfaction and behavioral intention with the 2016 Shanghai International Marathon
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-04-2019-0037
User engagement and gratifications of NSO supporters on Facebook: Evidence from European football
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-11-2017-0115
Exploring user sentiment towards sponsorship and ambush marketing
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-03-2019-0026
Blinded by the sand of its burrowing? Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-08-2017-0094
The corporatisation of football and CSR reporting by professional football clubs in Europe
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-05-2017-0039
The impact of CSR-linked sport sponsorship on consumers’ reactions to service failures
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-01-2019-0011
Structural relationship between market demand and member commitment associated with the marketing of martial arts programs
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-05-2016-0019
The effect of the valence of sponsorship information on consumers’ attitudes toward the sponsor brand
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-09-2018-0091
Improving service-center employees’ performance by means of a sport sponsorship
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-10-2017-0109
The role of title sponsor’s philanthropy and team authenticity on fan identity and citizenship behaviors
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-09-2018-0093
Effects of brand exposure time duration and frequency on image transfer in sport sponsorship
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-04-2019-0042
Service quality, perceived value and behavioral intentions among highly and lowly identified baseball consumers across nations
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-02-2019-0018
Does rivalry matter? An analysis of sport consumer interest on social media
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-07-2018-0070
Assessing strategic social partnerships between professional sports teams and NPOs in Australian football
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-12-2018-0127
The negative spillover effect in sports sponsorship: An experiment examining the impact of team performance on sponsor’s brand trust
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-01-2018-0003
A strategic approach to sports crisis management: Assessing the NFL concussion crisis from marketing and public relations perspectives
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-05-2018-0045
Intercollegiate athletic programs, university brand equity and student satisfaction
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-10-2018-0102
Does ambushing pay off?: Comparing the effectiveness of event sponsorship, team sponsorship, and ambush marketing
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-03-2018-0021
Sport event tourists’ (SET’s) behavior: a case study of the PyeongChang Winter Olympics
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-09-2019-0101
Determinants of audience demand for the televised professional baseball matches in Korea: an analysis of the post-season matches from 2008 to 2016.
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-12-2017-0127
Tracing the ABC’s of brand community
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-09-2017-0103
Headwinds in sports sponsoring
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-10-2018-0108
Structure and analyze the football value chain in Brazil
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-02-2017-0013
Community-sport service provision, participant satisfaction, and participation: Experience and perspective of Guangdong, China
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-05-2019-0048
Fitness innovativeness, duration of stay, and revisit behavior: a moderation relationship
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-10-2018-0107
Crafting a legacy: investigating the retired athlete brand image
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-02-2018-0018
Differences of perception between private and public officers in an organizing committee concerning stakeholders of an international sporting event
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-08-2017-0067
Sport volunteer service performance, image formation, and service encounters
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-05-2018-0047
An empirical assessment of employer branding as a form of sport event sponsorship
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-10-2018-0103
The importance of good behavior in college football teams in the USA: An interaction effect of team reputation on game attendance
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/ijsms-05-2017-0038
Revealed preferences among NBA fans: Is skin tone a factor?
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-08-2018-0087
Evaluation of sport participation objectives within a health-focussed social marketing sponsorship
来源期刊：International Journal of Sports Marketing & SponsorshipDOI：10.1108/IJSMS-01-2018-0011
