Customer engagement in an e-commerce brand community
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/JRIM-01-2018-0003
Antecedents and consequences of customer engagement on Facebook: An attachment theory perspective
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/JRIM-04-2018-0059
Does valence of product review matter?: The mediating role of self-effect and third-person effect in sharing YouTube word-of-mouth (vWOM)
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/JRIM-04-2018-0049
Integration of UTAUT model in internet banking adoption context: The mediating role of performance expectancy and effort expectancy
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/jrim-02-2018-0032
The impact of source credible online reviews on purchase intention: The mediating roles of brand equity dimensions
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/jrim-06-2018-0080
Cross-cultural differences in the adoption of social media
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/JRIM-10-2017-0092
Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/jrim-04-2018-0062
Mobile games: players’ experiences with in-app purchases
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/JRIM-06-2016-0060
Young consumers’ motivational drivers of brand engagement behavior on social media sites: A synthesized U&G and TAM framework
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/jrim-05-2018-0064
A systematic mapping study on gamification applied to e-marketing
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/jrim-08-2018-0103
Health-care marketing in an omni-channel environment: Exploring telemedicine and other digital touchpoints
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/jrim-03-2019-0039
Social networking sites and customers’ attitude towards advertisements
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/jrim-06-2018-0081
Online brand communities’ contribution to digital business models: Social drivers and mediators
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/jrim-05-2018-0063
Email is evil
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/JRIM-09-2018-0112
The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/JRIM-01-2018-0004
Social media’s effectiveness for activating social declarations and motivating personal discussions to improve organ donation consent rates
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/JRIM-11-2018-0153
Facebook news feed ads: a social impact theory perspective
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/jrim-10-2018-0125
Drivers of SMS advertising acceptance: a mixed-methods approach
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/JRIM-02-2018-0033
The impact of involvement on engagement with brand posts
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/JRIM-01-2018-0013
The marketing organization’s journey to become data-driven
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/JRIM-12-2018-0157
Self-presentation via electronic word of mouth - a reflective or impulsive activity?
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/jrim-08-2018-0094
Effects of enduring involvement and perceived content vividness on digital engagement
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/jrim-05-2018-0071
Online presence, visibility and reputation: a systematic literature review in management studies
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/jrim-11-2018-0139
Can reviewer reputation and webcare content affect perceived fairness
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/jrim-05-2018-0065
The value of reputation in electronic marketplaces: A moderating role of customer experience
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/jrim-11-2018-0151
Revisiting product classification to examine content marketing practices
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/jrim-07-2018-0084
A global consumer decision model of intellectual property theft
来源期刊：Journal of Research in Interactive MarketingDOI：10.1108/jrim-07-2018-0093
