Controlling social desirability bias
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318805305
E-store loyalty: Longitudinal comparison of website usefulness and satisfaction
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785317752045
Clustering halal food consumers: A Twitter sentiment analysis
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318771451
Exploring sharing behaviors across social media platforms
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318782790
“I know what you’re going to ask me” Why respondents don’t read survey questions
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318821025
When is brand content shared on Facebook? A field study on online Word-of-Mouth
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318805301
Do Millennials differ in terms of survey participation
来源期刊：International Journal of Market ResearchDOI：10.25384/SAGE.C.4328285.V1
A consumer-based brand performance model for assessing brand success
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318762990
Rethinking the market research curriculum
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318805294
Toward a better fitness club: Evidence from exerciser online rating and review using latent Dirichlet allocation and support vector machine
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318770571
Consumers’ responses to product design: Using a Semantic Priming Task to assess automatic understanding of product positioning
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318777429
Building automated survey coders via interactive machine learning
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318824244
Processing fluency scale development for consumer research
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319877137
Friendships through the style choice of virtual stickers: Young adults manage aesthetic identity and emotion on a social messaging line app
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319844153
Addressing the dichotomy of brand love
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319853468
How eWord of Mouth valences affect price perceptions
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318788469
The marketing research curriculum: Closing the practitioner–academic gaps
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319843775
Discriminant validity assessment in marketing research
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318793263
How consumer involvement influences consumption-elicited emotions and satisfaction:
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319838747
Making the case for context: Creating value from market research history
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319847648
All work and no play: A text analysis
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318821849
Elicitation of salient brand emotions in Western and East Asian markets: The role of elicitation context
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319838419
Mapping brand similarities: Comparing consumer online comments versus survey data
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318810106
Are country-of-origin stereotypes weaker among younger Chinese generations?
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319842783
How does interactivity of online media hamper ad effectiveness
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319867640
Book review: Dave Trott, Creative blindness and how to cure it
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319844446
Reviving consumer-alienation in the discourse of consumers’ negativity
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318814425
Conspicuous leisure: The social visibility of cultural experiences:
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319880715
Marketing research education in the Big Data era
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319825535
Using conjoint analysis to understand preference for online survey layout
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319873249
Do Millennials differ in terms of survey participation?
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318815567
Novel Approaches for Improving data Quality from Self-Administered Questionnaires
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319870622a
Measures of fit impacts: Application to the causal model of consumer involvement
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318796950
Is this love that I’m feelin’?:
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319843209
‘Brand love’: The debate continues. . . .
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319869495
Machine learning applied to pack classification
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319841217
Validating Black Box Neural Networks
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319825977
Call for Papers for Special Issues of International Journal of Market Research: ‘Research for Development’
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319856823
Determinants of Group Loan Repayment Performance of Micro and Small Scale Enterprises: Case study Oromia Credit and Saving Share Company (Eastern Wollega Zone Branch)
来源期刊：International Journal of Market ResearchDOI：10.28933/IJMR-2019-09-1808
Mind the gap: Harnessing psychological theory to pension engagement
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319844372
The mediating effects of micro country image by product category and country
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318778245
Pharmaco-Economics: The Cost of Health
来源期刊：International Journal of Market ResearchDOI：10.29161/PT.V7.I3.2019.1
The hierarchy-of-effects model and prelaunch forecasting:
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319878000
Using neuroscience to understand the impact of premium digital out-of-home media
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319851316
I’m in love with the bobo
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319873231
Is it time to call time on reaction time?
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319844342
IJMR Editorial
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319859714
The possible benefits of reporting percentage point effects
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319838742
IJMR Editorial
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319845787
Rethinking consumer resistance through institutional entrepreneurship
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319864234
