Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.
国际市场研究杂志(International Journal Of Market Research)是一本由N T C Publications Ltd.出版的一本BUSINESS学术刊物，主要报道BUSINESS相关领域研究成果与实践。本刊已入选、社会科学引文索引（SCIE）来源期刊，该刊创刊于2000年，出版周期6 issues/year。2021-2022年最新版WOS分区等级：Q3，2023年发布的影响因子为2.4，CiteScore指数6，SJR指数0.86。本刊非开放获取期刊。 《国际市场研究杂志》（IJMR）成立于1958年，旨在成为全球领先的主要权威信息来源，提供有关研究、见解和数据分析领域的优秀实践和新思维。IJMR在从业者和学者之间架起了一座桥梁，分享、讨论和辩论研究、见解和数据的各个方面：应用、方法、新技术、技术和方法的采用以及相关领域的适应、解决方案、战略和管理问题。
Controlling social desirability bias
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318805305
E-store loyalty: Longitudinal comparison of website usefulness and satisfaction
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785317752045
Clustering halal food consumers: A Twitter sentiment analysis
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318771451
Exploring sharing behaviors across social media platforms
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318782790
“I know what you’re going to ask me” Why respondents don’t read survey questions
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318821025
When is brand content shared on Facebook? A field study on online Word-of-Mouth
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318805301
Do Millennials differ in terms of survey participation
来源期刊：International Journal of Market ResearchDOI：10.25384/SAGE.C.4328285.V1
A consumer-based brand performance model for assessing brand success
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318762990
Rethinking the market research curriculum
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318805294
Toward a better fitness club: Evidence from exerciser online rating and review using latent Dirichlet allocation and support vector machine
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318770571
Consumers’ responses to product design: Using a Semantic Priming Task to assess automatic understanding of product positioning
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318777429
Building automated survey coders via interactive machine learning
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318824244
Processing fluency scale development for consumer research
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319877137
Friendships through the style choice of virtual stickers: Young adults manage aesthetic identity and emotion on a social messaging line app
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319844153
Addressing the dichotomy of brand love
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319853468
How eWord of Mouth valences affect price perceptions
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318788469
The marketing research curriculum: Closing the practitioner–academic gaps
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319843775
Discriminant validity assessment in marketing research
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318793263
How consumer involvement influences consumption-elicited emotions and satisfaction:
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319838747
Making the case for context: Creating value from market research history
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319847648
All work and no play: A text analysis
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318821849
Elicitation of salient brand emotions in Western and East Asian markets: The role of elicitation context
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319838419
Mapping brand similarities: Comparing consumer online comments versus survey data
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318810106
Are country-of-origin stereotypes weaker among younger Chinese generations?
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319842783
How does interactivity of online media hamper ad effectiveness
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319867640
Book review: Dave Trott, Creative blindness and how to cure it
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319844446
Reviving consumer-alienation in the discourse of consumers’ negativity
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318814425
Conspicuous leisure: The social visibility of cultural experiences:
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319880715
Marketing research education in the Big Data era
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319825535
Using conjoint analysis to understand preference for online survey layout
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319873249
Do Millennials differ in terms of survey participation?
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318815567
Novel Approaches for Improving data Quality from Self-Administered Questionnaires
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319870622a
Measures of fit impacts: Application to the causal model of consumer involvement
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318796950
Is this love that I’m feelin’?:
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319843209
‘Brand love’: The debate continues. . . .
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319869495
Machine learning applied to pack classification
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319841217
Validating Black Box Neural Networks
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319825977
Call for Papers for Special Issues of International Journal of Market Research: ‘Research for Development’
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319856823
Determinants of Group Loan Repayment Performance of Micro and Small Scale Enterprises: Case study Oromia Credit and Saving Share Company (Eastern Wollega Zone Branch)
来源期刊：International Journal of Market ResearchDOI：10.28933/IJMR-2019-09-1808
Mind the gap: Harnessing psychological theory to pension engagement
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319844372
The mediating effects of micro country image by product category and country
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785318778245
Pharmaco-Economics: The Cost of Health
来源期刊：International Journal of Market ResearchDOI：10.29161/PT.V7.I3.2019.1
The hierarchy-of-effects model and prelaunch forecasting:
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319878000
Using neuroscience to understand the impact of premium digital out-of-home media
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319851316
I’m in love with the bobo
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319873231
Is it time to call time on reaction time?
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319844342
IJMR Editorial
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319859714
The possible benefits of reporting percentage point effects
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319838742
IJMR Editorial
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319845787
Rethinking consumer resistance through institutional entrepreneurship
来源期刊：International Journal of Market ResearchDOI：10.1177/1470785319864234
