Markets changing, changing markets: Institutional work as market shaping
来源期刊：Marketing TheoryDOI：10.1177/1470593118809799
No assemblage required: On pursuing original consumer culture theory
来源期刊：Marketing TheoryDOI：10.1177/1470593118809800
Value proposition as a framework for value cocreation in crowdfunding ecosystems
来源期刊：Marketing TheoryDOI：10.1177/1470593118772213
A market approach to social value co-creation: Findings and implications from “Mageires” the social restaurant
来源期刊：Marketing TheoryDOI：10.1177/1470593118772208
Advertising at the threshold: Paratextual promotion in the era of media convergence
来源期刊：Marketing TheoryDOI：10.1177/1470593118787581
Conceptualizing resource integration as an embedded process: Matching, resourcing and valuing
来源期刊：Marketing TheoryDOI：10.1177/1470593118772215
Psychotic, acritical and precarious? A Lacanian exploration of the neoliberal consumer subject
来源期刊：Marketing TheoryDOI：10.1177/1470593118796704
‘Made to run’: Biopolitical marketing and the making of the self-quantified runner
来源期刊：Marketing TheoryDOI：10.1177/1470593118799794
Marketing, the past and corporate heritage
来源期刊：Marketing TheoryDOI：10.1177/1470593118790636
Conceptually confused, but on a field level? A method for conceptual analysis and its application
来源期刊：Marketing TheoryDOI：10.1177/1470593118796677
Evaluating festival attributes adopting S-D logic: The mediating role of visitor experience and visitor satisfaction
来源期刊：Marketing TheoryDOI：10.1177/1470593118772207
Managing advertising agency client partnerships for value co-creation: Characteristics, categories, and challenges
来源期刊：Marketing TheoryDOI：10.1177/1470593118772214
Managing collective effervescence: ‘Zomsumption’ and postemotional fandom
来源期刊：Marketing TheoryDOI：10.1177/1470593118787589
Inventing a past: Corporate heritage as dialectical relationships of past and present
来源期刊：Marketing TheoryDOI：10.1177/1470593118790625
Habit as a central concept in marketing
来源期刊：Marketing TheoryDOI：10.1177/1470593119847251
Scripts people live in the marketplace: An application of script analysis to confessions of a shopaholic
来源期刊：Marketing TheoryDOI：10.1177/1470593118821725
Know your customer: Client captivation and the epistemics of market research
来源期刊：Marketing TheoryDOI：10.1177/1470593118787577
Bacteria and the market
来源期刊：Marketing TheoryDOI：10.1177/1470593118796678
Service innovation as a social construction: The role of boundary objects
来源期刊：Marketing TheoryDOI：10.1177/1470593118809794
Rethinking marketplace culture: Play and the context of context
来源期刊：Marketing TheoryDOI：10.1177/1470593119839171
Listening to consumption: Towards a sonic turn in consumer research
来源期刊：Marketing TheoryDOI：10.1177/1470593118787583
Lifeway alibis: The biographical bases for unruly bricolage
来源期刊：Marketing TheoryDOI：10.1177/1470593118787587
Marketing’s metaphors have expired: An argument for a new dominant metaphor
来源期刊：Marketing TheoryDOI：10.1177/1470593118796697
Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands
来源期刊：Marketing TheoryDOI：10.1177/1470593119885167
Social marketing partnerships: Evolution, scope and substance
来源期刊：Marketing TheoryDOI：10.1177/1470593118799810
Marketing concepts can have a life of their own: Representation and pluralism in marketing concept analysis
来源期刊：Marketing TheoryDOI：10.1177/1470593119865932
‘I once wore an angry bird T-shirt and went to read Qur’an’: Asymmetrical institutional complexity and emerging consumption practices in Pakistan
来源期刊：Marketing TheoryDOI：10.1177/1470593118821717
What is an advert? A sociological perspective on marketing media
来源期刊：Marketing TheoryDOI：10.1177/1470593119856645
