Purchase decision of generation Y in an online environment
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-02-2018-0070
The role of customer engagement in the involvement-loyalty link
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-11-2017-0318
Companion shopping: the influence on mall brand experiences
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-08-2018-0340
An emoji-based metric for monitoring consumers’ emotions toward brands on social media
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-07-2018-0257
What s-commerce implies? Repurchase intention and its antecedents
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-03-2019-0145
Transformation of firm innovation activities into brand effect
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-05-2018-0176
Interaction through boundary objects: controversy and friction within digitalization
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-04-2018-0135
Factors influencing attendance at stadiums and arenas
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-02-2018-0048
The impact of corporate social responsibility on brand equity
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-02-2018-0051
Store love in single brand retailing: the roles of relevant moderators
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-05-2018-0148
Examining consumers’ webrooming behavior: an integrated approach
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-05-2018-0152
Empathy and apology: the effectiveness of recovery strategies
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-03-2018-0080
Hypocrisy, skepticism, and reputation: the mediating role of corporate social responsibility
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-10-2018-0434
Customer engagement and co-created value in social media
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-04-2019-0218
Impact of interactive eReferral on tourists behavioral intentions
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-08-2018-0348
Brand experience and brand attitude: Examining a credibility-based mechanism
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-11-2018-0544
Value co-creation through actor embeddedness and actor engagement
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-07-2018-0241
Virtual reality in social marketing: a process evaluation
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-11-2018-0537
Loyalty program activity: make B2B customers buy more
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-06-2018-0193
An attitudinal approach to determining Sponsorship ROI
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-11-2018-0512
The spillover effect of greenwashing behaviours: an experimental approach
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-01-2019-0006
Enriching m-banking perceived value to achieve reuse intention
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-11-2018-0508
How an unequal intra-firm resources distribution affect market share
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-03-2019-0170
How much effort is enough? Unlocking customer fanaticism in services industries
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-06-2018-0226
Service branding from the perspective of higher education administrators
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-06-2018-0237
Ensuring customer retention: insurers’ perception of customer loyalty
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-02-2019-0106
Soccer and Twitter: virtual brand community engagement practices
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-08-2018-0371
Online relationship marketing: evolution and theoretical insights into online relationship marketing
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-04-2019-0232
Managing same-side and cross-side innovations in two-sided platforms
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-03-2019-0156
SNS eWOM sentiment: impacts on brand value co-creation and trust
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-11-2018-0533
Validating action and social alignment constituents of collaboration in business relationships
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-12-2018-0577
A laddering study of motivational complexities in mobile shopping
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-03-2018-0104
Delta model application for developing customer lifetime value
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-06-2018-0190
Customer interaction in business relations: a meta-analysis approach
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-11-2018-0531
Exploring nuances of green skepticism in different economies
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-10-2018-0435
The role of institutions in achieving radical innovation
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-01-2019-0050
Overcoming over-identification: The power of organizational prestige in optimizing sales performance
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-07-2018-0261
A study of lifestyle fashion retailing in China
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-01-2019-0025
Sunk time fallacy with recoverable monetary costs
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-02-2018-0052
Brand entification as a post-anthropomorphic attribution among Twitter-using Millennials
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-10-2018-0446
Building relationships through customer engagement in Facebook brand pages
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-02-2019-0085
X-Scale: a new scale to measure consumer xenocentrism
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-01-2019-0062
Understanding non-private label consumers’ switching intention in emerging market
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-11-2018-0514
Shopping streets vs malls: preferences of low-income consumers
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-05-2018-0168
Active and upcoming deals: effect on purchase intention
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-01-2019-0004
Facets of business-to-business brand equity: mixed-methods approach
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-10-2018-0437
Advancing reputation measurement: evolving toward improved quantitative assessments
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-10-2018-0448
Relationship between social media activities and thinking styles
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-09-2018-0378
Relevance of salespeople profiles: an analysis in an emerging economy
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-04-2019-0230
Customer stewardship behavior and stewardship fatigue: a conceptual framework
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-02-2019-0071
