At a time when some journals are losing their relevance to industry and practical requirements, MIP successfully offers a bridge between academic and practitioner thinking, while retaining a high level of scientific rigour.By analysing the relationship between the planning and implementation stages, the journal offers practical advantages to marketers aiming to sharpen their skills and give new impetus to marketing campaigns. Both academics and practitioners will gain from the wide perspectives on all stages of the marketing process.
营销情报与规划(Marketing Intelligence & Planning)是一本由Emerald出版的一本BUSINESS学术刊物，主要报道BUSINESS相关领域研究成果与实践。本刊已入选、社会科学引文索引（SCIE）来源期刊，该刊创刊于1983年，出版周期7 issues/year。2021-2022年最新版WOS分区等级：Q2，2023年发布的影响因子为3.6，CiteScore指数8，SJR指数0.955。本刊非开放获取期刊。当一些期刊正在失去它们与行业和实际需求的相关性时，MIP成功地提供了学术思维和从业者思维之间的桥梁，同时保持了高水平的科学严谨性。通过分析计划和实施阶段之间的关系，该杂志为市场营销人员提供了实际的优势，旨在提高他们的技能，并为市场营销活动提供新的动力。学者和从业者都将从营销过程的各个阶段获得广泛的视角。
Purchase decision of generation Y in an online environment
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-02-2018-0070
The role of customer engagement in the involvement-loyalty link
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-11-2017-0318
Companion shopping: the influence on mall brand experiences
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-08-2018-0340
An emoji-based metric for monitoring consumers’ emotions toward brands on social media
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-07-2018-0257
What s-commerce implies? Repurchase intention and its antecedents
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-03-2019-0145
Transformation of firm innovation activities into brand effect
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-05-2018-0176
Interaction through boundary objects: controversy and friction within digitalization
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-04-2018-0135
Factors influencing attendance at stadiums and arenas
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-02-2018-0048
The impact of corporate social responsibility on brand equity
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-02-2018-0051
Store love in single brand retailing: the roles of relevant moderators
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-05-2018-0148
Examining consumers’ webrooming behavior: an integrated approach
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-05-2018-0152
Empathy and apology: the effectiveness of recovery strategies
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-03-2018-0080
Hypocrisy, skepticism, and reputation: the mediating role of corporate social responsibility
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-10-2018-0434
Customer engagement and co-created value in social media
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-04-2019-0218
Impact of interactive eReferral on tourists behavioral intentions
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-08-2018-0348
Brand experience and brand attitude: Examining a credibility-based mechanism
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-11-2018-0544
Value co-creation through actor embeddedness and actor engagement
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-07-2018-0241
Virtual reality in social marketing: a process evaluation
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-11-2018-0537
Loyalty program activity: make B2B customers buy more
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-06-2018-0193
An attitudinal approach to determining Sponsorship ROI
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-11-2018-0512
The spillover effect of greenwashing behaviours: an experimental approach
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-01-2019-0006
Enriching m-banking perceived value to achieve reuse intention
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-11-2018-0508
How an unequal intra-firm resources distribution affect market share
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-03-2019-0170
How much effort is enough? Unlocking customer fanaticism in services industries
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-06-2018-0226
Service branding from the perspective of higher education administrators
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-06-2018-0237
Ensuring customer retention: insurers’ perception of customer loyalty
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-02-2019-0106
Soccer and Twitter: virtual brand community engagement practices
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-08-2018-0371
Online relationship marketing: evolution and theoretical insights into online relationship marketing
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-04-2019-0232
Managing same-side and cross-side innovations in two-sided platforms
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-03-2019-0156
SNS eWOM sentiment: impacts on brand value co-creation and trust
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-11-2018-0533
Validating action and social alignment constituents of collaboration in business relationships
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-12-2018-0577
A laddering study of motivational complexities in mobile shopping
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-03-2018-0104
Delta model application for developing customer lifetime value
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-06-2018-0190
Customer interaction in business relations: a meta-analysis approach
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-11-2018-0531
Exploring nuances of green skepticism in different economies
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-10-2018-0435
The role of institutions in achieving radical innovation
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-01-2019-0050
Overcoming over-identification: The power of organizational prestige in optimizing sales performance
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-07-2018-0261
A study of lifestyle fashion retailing in China
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-01-2019-0025
Sunk time fallacy with recoverable monetary costs
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-02-2018-0052
Brand entification as a post-anthropomorphic attribution among Twitter-using Millennials
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-10-2018-0446
Building relationships through customer engagement in Facebook brand pages
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-02-2019-0085
X-Scale: a new scale to measure consumer xenocentrism
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-01-2019-0062
Understanding non-private label consumers’ switching intention in emerging market
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-11-2018-0514
Shopping streets vs malls: preferences of low-income consumers
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-05-2018-0168
Active and upcoming deals: effect on purchase intention
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-01-2019-0004
Facets of business-to-business brand equity: mixed-methods approach
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-10-2018-0437
Advancing reputation measurement: evolving toward improved quantitative assessments
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-10-2018-0448
Relationship between social media activities and thinking styles
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/MIP-09-2018-0378
Relevance of salespeople profiles: an analysis in an emerging economy
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-04-2019-0230
Customer stewardship behavior and stewardship fatigue: a conceptual framework
来源期刊：Marketing Intelligence & PlanningDOI：10.1108/mip-02-2019-0071
