Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-019-00151-Z
How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0131-3
Researching CSR and brands in the here and now: an integrative perspective
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0112-6
Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0118-0
Conceptualising luxury brand attachment: scale development and validation
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-019-00158-6
A cultural approach to brand equity: the role of brand mianzi and brand popularity in China
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0137-X
The implications of digital marketing on WeChat for luxury fashion brands in China
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0140-2
The role of brand innovativeness and customer hope in developing online repurchase intentions
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0122-4
Conceptualizing and researching personal branding effects on the employability
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0117-1
Branding in the public sector: a systematic literature review and directions for future research
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0116-2
Contextualising social capital in online brand communities
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-00145-3
International activities of football clubs, fan attitudes, and brand loyalty
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0136-Y
Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0124-2
Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0113-5
Influence of environmental practices on brand equity, satisfaction and word of mouth
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-019-00160-Y
The levers of engagement: an exploration of governance in an online brand community
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0132-2
Brand tribalism in technology and sport: determinants and outcomes
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0121-5
Employees as a second audience: the effect of external communication on internal brand management outcomes
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0135-Z
Gotta catch ‘em all: invigorating Pokémon through an innovative brand extension
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0120-6
Identifying the antecedents of posts’ popularity on Facebook Fan Pages
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-019-00157-7
Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0134-0
Consumers’ responses to negative publicity: the influence of culture on information search and negative word-of-mouth
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0123-3
Redefining fit: examining CSR company-issue fit in stigmatized industries
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0107-3
When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0126-0
Society or the environment? Understanding how consumers evaluate brand messages about corporate social responsibility activities
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0110-8
City branding through cinema: the case of postcolonial Hong Kong
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0119-Z
How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0125-1
A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0128-Y
Free the brand: How a logo frame influences the potentiality of brand extensions
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0142-0
Brand equity and firm performance: the complementary role of corporate social responsibility
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-019-00155-9
Brand–brand relational moments
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-019-00163-9
Luxury brands pursuing lifestyle positioning: effects on willingness to pay
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0130-4
Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-019-00150-0
Keeping it real: examining the influence of co-branding authenticity in cause-related marketing
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0109-1
How to successfully introduce logo redesigns
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0141-1
Does CSR Matter? A longitudinal analysis of product reviews for CSR-associated brands
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0108-2
Luxury brand dilution: investigating the impact of renting by Millennials on brand equity
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-00144-4
Brand verbs: brand synonymity and brand leadership
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0115-3
Meaningful experiences: an embodied cognition perspective on brand meaning co-creation
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0133-1
Effects of value and innovation on brand equity in retailing
来源期刊：Journal of Brand ManagementDOI：10.1057/s41262-019-00159-5
The human dimension of a brand influences brand equity: an empirical examination in the context of a luxury and a convenience brand
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-019-00162-W
Understanding the drivers of consumer–brand identification
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-00149-Z
Branding an industry?
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-019-00152-Y
Journal of Brand Management: year end review 2019
来源期刊：Journal of Brand ManagementDOI：10.1057/s41262-019-00172-8
Exploring brand governance in SMEs: does socialisation provide a means to value creation?
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-00143-5
The communication of Corporate–NGO Partnerships: analysis of Sainsbury’s collaboration with Comic Relief
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0111-7
Evaluating the durability of brand alliances using Bayesian methods
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-018-0129-X
Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA
来源期刊：Journal of Brand ManagementDOI：10.1057/S41262-019-00154-W
