Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1470917
Advertising targeting young children: an overview of 10 years of research (2006–2016)
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2017.1411056
Cause-related marketing persuasion research: an integrated framework and directions for further research
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1452397
Taylor’s theorem part II: advice for socially responsible advertisers
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1578483
How sponsorship transparency mitigates negative effects of advertising recognition
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1474998
An empirical investigation on the antecedents of consumers’ cognitions of and attitudes towards digital signage advertising
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2017.1401509
Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1575109
The impact of self-construal and message frame valence on reactance: a cross-cultural study in charity advertising
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1536506
Personalized charity advertising. Can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups?
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1482098
Are we who we follow? Computationally analyzing human personality and brand following on Twitter
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1575106
The effects of eWOM volume and valence on product sales – an empirical examination of the movie industry
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1535225
Does mindset matter for using social networking sites?: understanding motivations for and uses of Instagram with growth versus fixed mindset
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1637614
Fake news: When the dark side of persuasion takes over
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1586210
The effects of eWOM characteristics on consumer ratings: evidence from TripAdvisor.com
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1541391
Using eye-tracking to understand the impact of multitasking on memory for banner ads: the role of attention to the ad
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1473023
Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1607450
Advertising nativeness as a function of content and design congruence
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1535224
Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2017.1405582
IMC in digitally-empowering contexts: the emerging role of negotiated brands
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1535221
‘How do you feel about a disease?’ The effect of psychological distance towards a disease on health communication
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1438031
Gender differences in arousal priming effects on humor advertising
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1500243
Construct heterogeneity and proliferation in advertising research
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1622345
Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1548196
Eat, drink, and create content: a multi-method exploration of visual social media marketing content
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1535223
Editorial: Artificial intelligence, customized communications, privacy, and the General Data Protection Regulation (GDPR)
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1618032
What the Business Roundtable’s Statement on the Purpose of a Corporation Means for the Study of Corporate Social Responsibility in Advertising
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1677047
Over the Top, Connected, Programmatic and Addressable Television! What Does It All Mean? Definitions and a Call for Research
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1599200
React to the future: political visualization, emotional reactions and political behavior
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1556193
Product placement as leveraged marketing communications: the role of wishful identification, brand trust, and brand buying behaviours
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2017.1391678
Measures of aesthetic dimensions and reactions in advertising
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1442632
How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1590069
The characteristics and business impact of children’s electronic word of mouth in marketing communications
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1559558
Gendering conversational humor in advertising: an evolutionary explanation of the effects of spontaneous versus canned humor
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1617544
Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1586208
Rival-benefiting effect of advertising: experimental extension and empirical investigation
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1612622
Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1590068
Imagination matters: do consumers’ imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1596445
Does sexual humor work on mars, but not on Venus? An exploration of consumer acceptance of sexually humorous advertising
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1629226
When are personalized promotions effective? The role of consumer control
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1593721
Asymmetric negative influence of cynicism and skepticism: a study of preventative communication
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1596448
Indirect, so it is persuasive. But not for me: the role of metaphoric thinking tendency
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1613859
eWOM across channels: comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1593720
‘I owe my life to the kind individual who called the helpline’: exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2018.1556194
Editorial: recent trends in advertising and required research in emerging markets—an Asian perspective
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1593741
Muslim millennials’ attitudes towards fashion advertising
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1585648
Naming strategies as a tool for communication: application to movie titles
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1593719
Special issue on advertising & corporate social responsibility
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1633736
The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1637613
Location does matter: the effect of display locations of regular price and sale price on consumers’ responses in comparative price advertising
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1687233
Introduction to the special issue: new trends in digital and social media advertising
来源期刊：International Journal of AdvertisingDOI：10.1080/02650487.2019.1644137
