Digital sensory marketing: Integrating new technologies into multisensory online experience
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2018.07.004
App Adoption: The Effect On Purchasing Of Customers Who Have Used A Mobile Website Previously
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2018.12.001
Adding Voice to the Omnichannel and How that Affects Brand Trust
来源期刊：Journal of Interactive MarketingDOI：10.1016/j.intmar.2019.05.002
Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2018.11.004
What’s mine is a hologram? How shared Augmented Reality augments psychological ownership
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2019.05.004
A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2019.03.004
The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2018.12.002
Crowdfunding As a Vehicle for Raising Capital and for Price Discrimination
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2018.10.003
Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2019.02.005
Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2019.01.001
Consumer Processing of Online Trust Signals: A Neuroimaging Study
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2019.02.006
The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2019.05.006
The Effect of Cross-Channel Integration on Cost Efficiency
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2019.03.002
Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2019.05.001
Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2019.05.003
Propagators, Creativity, and Informativeness: What Helps Ads Go Viral
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2019.02.004
Online category pricing at a multichannel grocery retailer
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2018.12.004
How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2018.12.005
Product Rating Statistics as Consumer Search Aids
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2019.02.003
Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game
来源期刊：Journal of Interactive MarketingDOI：10.1016/j.intmar.2019.06.002
Responding to Causal Uncertainty in the Twitterverse: When Abstract Language and Social Prominence Increase Message Engagement
来源期刊：Journal of Interactive MarketingDOI：10.1016/J.INTMAR.2018.11.002
