This journal addresses a range of services-related issues of interest to marketing scholars and relevant to marketing professionals who represent a broad range of service industries.JSM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach.As an authoritative and professional academic journal in service marketing, it provides a high-quality academic exchange platform for researchers and practitioners in the global service marketing field. By reading this journal, readers can learn about the latest research achievements and development trends in the field of service marketing, providing useful insights and references for research and practice.
《服务营销杂志》探讨了营销学者感兴趣的一系列服务相关问题，与代表广泛服务行业的营销专业人士相关。该杂志不倾向于实证工作或纯理论，也不倾向于一种特定的方法或途径。作为一本权威、专业的服务营销学术期刊，为全球服务营销领域的研究者和实践者提供了一个优质的学术交流平台。通过阅读该期刊，读者可以了解服务营销领域的最新研究成果和发展趋势，为研究和实践提供有益的启示和借鉴。
Value of social robots in services: social cognition perspective
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-02-2018-0080
Digital transformation: harnessing digital technologies for the next generation of services
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-01-2019-0034
Commentary: Transformative service research and social marketing - converging pathways to social change
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-10-2018-0304
Making sense of customer service experiences: a text mining review
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-10-2018-0295
Factors for and against resistance to smart services: role of consumer lifestyle and ecosystem related variables
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-01-2018-0046
A big data approach to examining social bots on Twitter
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-02-2018-0049
Social well-being and transformative service research : evidence from China
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-10-2018-0294
Future service technologies and value creation
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-01-2019-0031
Customer participation and service outcomes: mediating role of task-related affective well-being
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-10-2018-0288
Brand engagement and experience in online services
来源期刊：Journal of Services MarketingDOI：10.1108/jsm-03-2019-0106
Value co-destruction: a typology of resource misintegration manifestations
来源期刊：Journal of Services MarketingDOI：10.1108/jsm-01-2019-0022
Bringing the individual into the co-creation of value
来源期刊：Journal of Services MarketingDOI：10.1108/jsm-02-2019-0056
Technology in use – characterizing customer self-service devices (SSDS)
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-10-2018-0292
The role of customer engagement facets on the formation of attitude, loyalty and price perception
来源期刊：Journal of Services MarketingDOI：10.1108/jsm-01-2019-0024
Viewpoint: service research priorities – bridging the academic and practitioner perspectives
来源期刊：Journal of Services MarketingDOI：10.1108/jsm-03-2019-0147
Empathy for service: benefits, unintended consequences, and future research agenda
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-10-2018-0289
A continuum of transformative service exchange: insights for service and social marketers
来源期刊：Journal of Services MarketingDOI：10.1108/jsm-10-2018-0280
Implementing effective customer participation for hedonic and utilitarian services
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-07-2018-0196
Internal market orientation as a value creation mechanism
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-10-2017-0336
Does being beautiful always help? Contingency effects of physical attractiveness of the service providers on customer response
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-05-2018-0140
Viewpoint: conveying managerial relevance into service research
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-10-2018-0284
Determinants of negative customer engagement behaviours
来源期刊：Journal of Services MarketingDOI：10.1108/jsm-02-2019-0050
Reducing perceived vulnerability to increase utilization of nonprofit services
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-12-2017-0434
Managing customer-to-customer interaction(CCI) – insights from the frontline
来源期刊：Journal of Services MarketingDOI：10.1108/jsm-11-2018-0329
The evolution and impact of qualitative research in Journal of Services Marketing
来源期刊：Journal of Services MarketingDOI：10.1108/jsm-12-2018-0359
Developing substantive theories into formal theories via disruption
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-04-2019-0158
Frontline backlash: service employees’ deviance from digital processes
来源期刊：Journal of Services MarketingDOI：10.1108/jsm-03-2019-0125
Looking forward: anticipation enhances service experiences
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-02-2018-0064
Temporarily vulnerable consumers in a bank services setting
来源期刊：Journal of Services MarketingDOI：10.1108/jsm-05-2018-0154
Non-medical health centers – directions for service researchers
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-02-2019-0081
Triggers and motivators of privacy protection behavior on Facebook
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-10-2018-0287
Understanding technology mediation and new service provider roles in health care
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-11-2017-0368
Managing informal service organizations at the base of the pyramid (BoP)
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-10-2018-0298
Health service literacy: complementary actor roles for transformative value co-creation
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-09-2018-0272
How location-based advertising elicits in-store purchase
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-03-2018-0083
Pay-what-you-want with charitable giving positively impacts retailers
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-02-2018-0054
Simultaneous effects of multiple cues in restaurant reviews
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-06-2018-0188
The influence of customer characteristics on frontline employees’ customer need knowledge
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-11-2017-0367
Reducing service sabotage and improving employee commitment to service quality
来源期刊：Journal of Services MarketingDOI：10.1108/jsm-01-2019-0009
Interactivity in online pension planners enhances engagement with retirement planning – but not for everyone
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-02-2018-0082
Member loyalty and WOM in co-operative and mutual enterprises
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-07-2018-0195
Understanding customer-perceived quality in informal stores
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-05-2018-0162
Digital advertising as service: introducing contextually embedded selling
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-01-2018-0043
Donation appeals rewarding fitness in the context of CSR initiatives
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-12-2017-0421
Exploring the ZMET methodology in services marketing
来源期刊：Journal of Services MarketingDOI：10.1108/jsm-11-2018-0344
Opportunities for ethnographic methodologies in B2B service research
来源期刊：Journal of Services MarketingDOI：10.1108/jsm-04-2019-0159
Boosting service performance by dark chocolate seduction
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-01-2019-0026
Viewpoint: a practitioner’s response to overcoming barriers to access by male participants at cancer resource centers
来源期刊：Journal of Services MarketingDOI：10.1108/JSM-01-2019-0045
Error management in service security breaches
来源期刊：Journal of Services MarketingDOI：10.1108/jsm-04-2018-0114
Managing negative word-of-mouth: the interplay between locus of causality and social presence
来源期刊：Journal of Services MarketingDOI：10.1108/jsm-03-2019-0117
