The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRMs targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.
国际市场营销研究杂志(International Journal Of Research In Marketing)是一本由Elsevier出版的一本BUSINESS学术刊物，主要报道BUSINESS相关领域研究成果与实践。本刊已入选、社会科学引文索引（SCIE）来源期刊，该刊创刊于1984年，出版周期4 issues/year。2021-2022年最新版WOS分区等级：Q1，2023年发布的影响因子为5.9，CiteScore指数11.8，SJR指数3.352。本刊非开放获取期刊。 《国际市场营销研究杂志》是一本面向营销学者和从业者的国际双盲同行评审期刊。基于全球营销学术的伟大传统，该杂志旨在通过为传播新的营销知识和方法提供高质量的媒介，为营销研究领域做出重大贡献。该的目标受众包括营销学者、从业者（如营销研究和咨询专业人员）以及其他感兴趣的团体和个人。
The effect of social networks structure on innovation performance: A review and directions for research
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.05.003
Comparing automated text classification methods
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.09.009
The impact of digital transformation on the retailing value chain
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.12.002
Branding in the era of digital (dis)intermediation
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.005
Hook vs. hope: How to enhance customer engagement through gamification
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.02.003
Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.010
Video mining: Measuring visual information using automatic methods
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.02.004
Engaging the unengaged customer: The value of a retailer mobile app
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.03.003
Marketing analytics using anonymized and fragmented tracking data
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.10.001
Making new products go viral and succeed
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.09.007
Measuring and forecasting mobile game app engagement
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.002
Marketing perspectives on digital business models: A framework and overview of the special issue
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.08.001
Nostalgia marketing and (re-)enchantment
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.05.002
Catalogue as a tool for reinforcing habits: Empirical evidence from a multichannel retailer
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.009
Too much of a good thing? Consumer response to strategic changes in brand image
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.001
Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.12.001
Counter-arguing as barriers to environmentally motivated consumption reduction: A multi-country study
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.11.005
The multichannel pricing dilemma: Do consumers accept higher offline than online prices?
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.006
When consumers can return digital products: Influence of firm- and consumer-induced communication on the returns and profitability of news articles
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.003
Political ideology and brand attachment
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.04.001
Capturing digital experience: The method of screencast videography
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.11.002
International heterogeneity in the associations of new business models and broadband Internet with music revenue and piracy
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.007
Online marketing: When to offer a refund for advanced sales
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.11.003
The aesthetic fidelity effect
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.03.002
Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.008
Composing tweets to increase retweets
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.05.001
Cultural influences on brand extension judgments: Opposing effects of thinking style and regulatory focus
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.09.006
Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.11.008
Do mobile banner ads increase sales? Yes, in the offline channel
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.02.001
Advertising spending patterns and competitor impact
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.11.004
Serial product evaluations online: A three-factor model of leadership, fluency and tedium during product search
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.07.001
Remaining focus increases task evaluation and future task perseverance
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.11.007
