The effect of social networks structure on innovation performance: A review and directions for research
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.05.003
Comparing automated text classification methods
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.09.009
The impact of digital transformation on the retailing value chain
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.12.002
Branding in the era of digital (dis)intermediation
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.005
Hook vs. hope: How to enhance customer engagement through gamification
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.02.003
Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.010
Video mining: Measuring visual information using automatic methods
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.02.004
Engaging the unengaged customer: The value of a retailer mobile app
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.03.003
Marketing analytics using anonymized and fragmented tracking data
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.10.001
Making new products go viral and succeed
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.09.007
Measuring and forecasting mobile game app engagement
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.002
Marketing perspectives on digital business models: A framework and overview of the special issue
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.08.001
Nostalgia marketing and (re-)enchantment
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.05.002
Catalogue as a tool for reinforcing habits: Empirical evidence from a multichannel retailer
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.009
Too much of a good thing? Consumer response to strategic changes in brand image
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.001
Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.12.001
Counter-arguing as barriers to environmentally motivated consumption reduction: A multi-country study
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.11.005
The multichannel pricing dilemma: Do consumers accept higher offline than online prices?
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.006
When consumers can return digital products: Influence of firm- and consumer-induced communication on the returns and profitability of news articles
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.003
Political ideology and brand attachment
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.04.001
Capturing digital experience: The method of screencast videography
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.11.002
International heterogeneity in the associations of new business models and broadband Internet with music revenue and piracy
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.007
Online marketing: When to offer a refund for advanced sales
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.11.003
The aesthetic fidelity effect
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.03.002
Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.01.008
Composing tweets to increase retweets
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.05.001
Cultural influences on brand extension judgments: Opposing effects of thinking style and regulatory focus
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.09.006
Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.11.008
Do mobile banner ads increase sales? Yes, in the offline channel
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.02.001
Advertising spending patterns and competitor impact
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.11.004
Serial product evaluations online: A three-factor model of leadership, fluency and tedium during product search
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2019.07.001
Remaining focus increases task evaluation and future task perseverance
来源期刊：International Journal of Research in MarketingDOI：10.1016/J.IJRESMAR.2018.11.007
