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首页期刊介绍

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Scopus

国外一般学术期刊

成功案例服务流程合规与保密SCI快速录用期刊检索关于我们进入杂志社预审系统个人中心
JOURNAL OF ADVERTISING
J ADVERTISING
影响因子：7
是否综述期刊：否
是否预警：不在预警名单内
是否OA：否
出版国家/地区：
出版社：Taylor & Francis
发刊时间：0
发刊频率：
收录数据库：Scopus收录
ISSN：0091-3367

中科院2-4区医学SCI协投：

影响因子0-3分，2-4个月确保录用

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年发文量 33
国人发稿量 1.98
国人发文占比 0.06%
自引率 -
平均录取率-
平均审稿周期 -
版面费 -
偏重研究方向 Multiple-
期刊官网 https://www.tandfonline.com/toc/ujoa20/current
投稿链接
期刊高被引文献
A Decade of Online Advertising Research: What We Learned and What We Need to Know
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2018.1556138
Gender Roles
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1566103
Brand Communication in Social Media: A Research Agenda
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1588808
The Role of Emotions in Advertising: A Call to Action
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1579688
Special Section Introduction: Artificial Intelligence and Advertising
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1654947
The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1579689
Advertising in a Media Multitasking Era: Considerations and Future Directions
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1585306
Less “Sponsorship As Advertising” and More Sponsorship-Linked Marketing As Authentic Engagement
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1588809
Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1613699
Product Placement in Mass Media: A Review and Bibliometric Analysis
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1567409
Future Directions for Advertising Creativity Research
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1585307
The Impact of AI on the Advertising Process: The Chinese Experience
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1652122
Smart Generation System of Personalized Advertising Copy and Its Application to Advertising Practice and Research
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1652121
Understanding Programmatic Creative: The Role of AI
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1654421
A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1604009
Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1590884
Understanding Advertising Client–Agency Relationships in China: A Multimethod Approach to Investigate Guanxi Dimensions and Agency Performance
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1663318
Expanding the Agenda of Research on Product Placement: A Commercial Intertext
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1579690
Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1663320
The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1585305
Uncharted Territory in Research on Environmental Advertising: Toward an Organizing Framework
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1579687
Exploring the Role of Culture in Advertising: Resolving Persistent Issues and Responding to Changes
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1579686
Crafting Extraordinary Stories: Decoding Luxury Brand Communications
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1641858
An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1652123
The Image Realism Effect: The Effect of Unrealistic Product Images in Advertising
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1597787
Uncertainty in Prerelease Advertising
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2018.1532853
Consumer Responses to Femvertising: A Data-Mining Case of Dove’s “Campaign for Real Beauty” on YouTube
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1602858
Facing the “Right” Side? The Effect of Product Facing Direction
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2018.1503576
The Impact of Competitors’ Store Flyer Advertisements on EDLP/High-Low Chain Performance in a Highly Competitive Retail Market: GPS Information and POS Data Approach in Japan
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1668892
Reactions to Nonconformity Imagery in Advertising among Chinese and Japanese Consumers: The Effect of Personal and National Cultural Tightness
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1674754
Out of the Closet: When Moral Identity and Protestant Work Ethic Improve Attitudes toward Advertising Featuring Same-Sex Couples
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2018.1518736
Research Issues and Needs at the Intersection of Advertising and Public Policy
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1599747
Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1628676
Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest Bias through Third-Person Narrative Persuasion
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1597788
Advertising in Asia: Theories and Implications for Practice
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1675103
Up-Down versus Left-Right: The Effect of Writing Direction Change in East Asia on Consumers’ Perceptions and Advertising
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1668891
“Average-Sized” Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1668890
The Power of Emotional Benefits: Examining the Role of Benefit Focus on Donation Behavior
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1602857
Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1668893
Control, Knowledge, and Persuasive Power in Advertising Creativity: An Ethnographic Practice Theory Approach
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1598310
Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1597786
Content Order in Advertising and Thinking Styles: A Cross-Cultural Study of the United States and South Korea
来源期刊：Journal of AdvertisingDOI：10.1080/00913367.2019.1663319
质量指标占比
研究类文章占比 OA被引用占比 撤稿占比 出版后修正文章占比
91.67%8.08%--
相关指数
影响因子
影响因子
年发文量
自引率
Cite Score
预警情况 查看说明
时间 预警情况
2023年01月发布的2023版不在预警名单中
2021年12月发布的2021版不在预警名单中
2021年01月发布的2020版不在预警名单中
*来源：中科院《 国际期刊预警名单》
JCR分区 WOS分区等级：Q1区
版本 按学科 分区
WOS期刊SCI分区
WOS期刊SCI分区
WOS期刊SCI分区是指SCI官方（Web of Science）为每个学科内的期刊按照IF数值排 序，将期刊按照四等分的方法划分的Q1-Q4等级，Q1代表质量最高，即常说的1区期刊。
（2024-2025年最新版）
BUSINESS
Q2
COMMUNICATION
Q1
中科院分区 查看说明
版本 大类学科 小类学科 Top期刊 综述期刊
2023年12月最新升级版
人文科学2区
COMMUNICATION
传播学
1区
BUSINESS
商业：管理
2区
是
否
2022年12月升级版
人文科学1区
COMMUNICATION
传播学
1区
BUSINESS
商业：管理
2区
是
否
2021年12月基础版
人文科学1区
COMMUNICATION
传播学
2区
BUSINESS
商业：管理
2区
是
否
2020年12月旧升级版
管理学2区
COMMUNICATION
传播学
2区
BUSINESS
商业：管理
3区
否
否