The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.This journal not only provides in-depth theoretical insights for the academic community, but also practical application guidance for practitioners. It is an authoritative journal in the field of marketing, providing a platform for researchers and practitioners to share and obtain the latest research results.
市场营销杂志(Journal Of Marketing)是一本由SAGE出版的一本BUSINESS学术刊物，主要报道BUSINESS相关领域研究成果与实践。本刊已入选、社会科学引文索引（SCIE）来源期刊，属于国际一流期刊。该刊创刊于1936年，出版周期6 issues/year。2021-2022年最新版WOS分区等级：Q1，2023年发布的影响因子为11.5，CiteScore指数24.1，SJR指数11.799。本刊非开放获取期刊。 《市场营销杂志》（JM）开发和传播与学者、教育工作者、管理者、消费者、政策制定者和其他社会利益相关者相关的现实世界营销问题的知识。它是市场营销实质性研究的首要渠道。自1936年成立以来，JM在塑造营销学科的内容和边界方面发挥了重要作用。该杂志不仅为学术界提供了深入的理论洞察，也为实践者提供了实用的应用指导，是市场营销领域的权威期刊，为研究者和实践者提供了一个分享和获取最新研究成果的平台。
Marketing in the Sharing Economy
来源期刊：Journal of MarketingDOI：10.1177/0022242919861929
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities
来源期刊：Journal of MarketingDOI：10.1177/0022242918822300
Creating Effective Online Customer Experiences
来源期刊：Journal of MarketingDOI：10.1177/0022242918809930
Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns
来源期刊：Journal of MarketingDOI：10.1177/0022242919854374
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
来源期刊：Journal of MarketingDOI：10.1177/0022242919841034
The Role of Marketer-Generated Content in Customer Engagement Marketing
来源期刊：Journal of MarketingDOI：10.1177/0022242919873903
Challenging the Boundaries of Marketing
来源期刊：Journal of MarketingDOI：10.1177/0022242919867086
Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products
来源期刊：Journal of MarketingDOI：10.1177/0022242919830412
How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance
来源期刊：Journal of MarketingDOI：10.1177/0022242918825269
JM as a Marketplace of Ideas
来源期刊：Journal of MarketingDOI：10.1177/0022242918818404
Within-Seller and Buyer-Seller Network Structures and Key Account Profitability
来源期刊：Journal of MarketingDOI：10.25384/SAGE.C.4309451.V1
Does It Pay to Be Real? Understanding Authenticity in TV Advertising
来源期刊：Journal of MarketingDOI：10.1177/0022242918815880
Paywalls: Monetizing Online Content
来源期刊：Journal of MarketingDOI：10.1177/0022242918815163
Uncle Sam Rising: Performance Implications of Business-to-Government Relationships
来源期刊：Journal of MarketingDOI：10.1177/0022242918814254
Knowing What It Makes: How Product Transformation Salience Increases Recycling
来源期刊：Journal of MarketingDOI：10.1177/0022242919842167
The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance
来源期刊：Journal of MarketingDOI：10.1177/0022242919831672
Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
来源期刊：Journal of MarketingDOI：10.1177/0022242919841584
Market Intelligence Dissemination Practices
来源期刊：Journal of MarketingDOI：10.1177/0022242919830958
Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics
来源期刊：Journal of MarketingDOI：10.1177/0022242918817549
Successfully Communicating a Cocreated Innovation
来源期刊：Journal of MarketingDOI：10.1177/0022242919841039
Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies
来源期刊：Journal of MarketingDOI：10.1177/0022242918813308
That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption
来源期刊：Journal of MarketingDOI：10.1177/0022242918815895
The Temporary Marketing Organization
来源期刊：Journal of MarketingDOI：10.1177/0022242918813119
Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure
来源期刊：Journal of MarketingDOI：10.1177/0022242920912732
Commentary: Marketing and the Sharing Economy: Digital Economy and Emerging Market Challenges
来源期刊：Journal of MarketingDOI：10.1177/0022242919868470
With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management
来源期刊：Journal of MarketingDOI：10.1177/0022242919831993
Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
来源期刊：Journal of MarketingDOI：10.1177/0022242918809673
Selling to Barricaded Buyers
来源期刊：Journal of MarketingDOI：10.25384/SAGE.C.4664750.V1
Immediate Responses of Online Brand Search and Price Search to TV Ads
来源期刊：Journal of MarketingDOI：10.1177/0022242919847192
The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis:
来源期刊：Journal of MarketingDOI：10.25384/SAGE.C.4501721.V2
Social Comparison in Retailer–Supplier Relationships: Referent Discrepancy Effects
来源期刊：Journal of MarketingDOI：10.1177/0022242918823542
Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations
来源期刊：Journal of MarketingDOI：10.1177/0022242919841595
Price Promotions and Popular Events
来源期刊：Journal of MarketingDOI：10.1177/0022242918812055
Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-Throughs
来源期刊：Journal of MarketingDOI：10.1177/0022242919873901
An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence
来源期刊：Journal of MarketingDOI：10.1177/0022242919843914
A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products
来源期刊：Journal of MarketingDOI：10.1177/0022242919872156
What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions:
来源期刊：Journal of MarketingDOI：10.25384/SAGE.C.4673090.V1
Immediate Responses of Online Brand Search and Price Search to TV Ads
来源期刊：Journal of MarketingDOI：10.2139/SSRN.3037734
Effects of Liberalization on Incumbent Firms’ Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment
来源期刊：Journal of MarketingDOI：10.1177/0022242919860085
Brand Coolness
来源期刊：Journal of MarketingDOI：10.1177/0022242919857698
Let’s Make a “Deal”: How Deal Collectives Coproduce Unintended Value from Sales Promotions
来源期刊：Journal of MarketingDOI：10.1177/0022242919874049
The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis
来源期刊：Journal of MarketingDOI：10.1177/0022242919847221
Trading on Up: An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers
来源期刊：Journal of MarketingDOI：10.1177/0022242918809380
The Unintended Consequence of Price-Based Service Recovery Incentives
来源期刊：Journal of MarketingDOI：10.1177/0022242919859325
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
来源期刊：Journal of MarketingDOI：10.1177/0022242919860802
Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns
来源期刊：Journal of MarketingDOI：10.1177/0022242919831996
What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions
来源期刊：Journal of MarketingDOI：10.1177/0022242919875688
Within-Seller and Buyer–Seller Network Structures and Key Account Profitability
来源期刊：Journal of MarketingDOI：10.1177/0022242918812056
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
来源期刊：Journal of MarketingDOI：10.1177/0022242918816319
Selling to Barricaded Buyers
来源期刊：Journal of MarketingDOI：10.1177/0022242919874778
