Marketing in the Sharing Economy
来源期刊：Journal of MarketingDOI：10.1177/0022242919861929
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities
来源期刊：Journal of MarketingDOI：10.1177/0022242918822300
Creating Effective Online Customer Experiences
来源期刊：Journal of MarketingDOI：10.1177/0022242918809930
Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns
来源期刊：Journal of MarketingDOI：10.1177/0022242919854374
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
来源期刊：Journal of MarketingDOI：10.1177/0022242919841034
The Role of Marketer-Generated Content in Customer Engagement Marketing
来源期刊：Journal of MarketingDOI：10.1177/0022242919873903
Challenging the Boundaries of Marketing
来源期刊：Journal of MarketingDOI：10.1177/0022242919867086
Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products
来源期刊：Journal of MarketingDOI：10.1177/0022242919830412
How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance
来源期刊：Journal of MarketingDOI：10.1177/0022242918825269
JM as a Marketplace of Ideas
来源期刊：Journal of MarketingDOI：10.1177/0022242918818404
Within-Seller and Buyer-Seller Network Structures and Key Account Profitability
来源期刊：Journal of MarketingDOI：10.25384/SAGE.C.4309451.V1
Does It Pay to Be Real? Understanding Authenticity in TV Advertising
来源期刊：Journal of MarketingDOI：10.1177/0022242918815880
Paywalls: Monetizing Online Content
来源期刊：Journal of MarketingDOI：10.1177/0022242918815163
Uncle Sam Rising: Performance Implications of Business-to-Government Relationships
来源期刊：Journal of MarketingDOI：10.1177/0022242918814254
Knowing What It Makes: How Product Transformation Salience Increases Recycling
来源期刊：Journal of MarketingDOI：10.1177/0022242919842167
The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance
来源期刊：Journal of MarketingDOI：10.1177/0022242919831672
Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
来源期刊：Journal of MarketingDOI：10.1177/0022242919841584
Market Intelligence Dissemination Practices
来源期刊：Journal of MarketingDOI：10.1177/0022242919830958
Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics
来源期刊：Journal of MarketingDOI：10.1177/0022242918817549
Successfully Communicating a Cocreated Innovation
来源期刊：Journal of MarketingDOI：10.1177/0022242919841039
Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies
来源期刊：Journal of MarketingDOI：10.1177/0022242918813308
That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption
来源期刊：Journal of MarketingDOI：10.1177/0022242918815895
The Temporary Marketing Organization
来源期刊：Journal of MarketingDOI：10.1177/0022242918813119
Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure
来源期刊：Journal of MarketingDOI：10.1177/0022242920912732
Commentary: Marketing and the Sharing Economy: Digital Economy and Emerging Market Challenges
来源期刊：Journal of MarketingDOI：10.1177/0022242919868470
With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management
来源期刊：Journal of MarketingDOI：10.1177/0022242919831993
Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
来源期刊：Journal of MarketingDOI：10.1177/0022242918809673
Selling to Barricaded Buyers
来源期刊：Journal of MarketingDOI：10.25384/SAGE.C.4664750.V1
Immediate Responses of Online Brand Search and Price Search to TV Ads
来源期刊：Journal of MarketingDOI：10.1177/0022242919847192
The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis:
来源期刊：Journal of MarketingDOI：10.25384/SAGE.C.4501721.V2
Social Comparison in Retailer–Supplier Relationships: Referent Discrepancy Effects
来源期刊：Journal of MarketingDOI：10.1177/0022242918823542
Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations
来源期刊：Journal of MarketingDOI：10.1177/0022242919841595
Price Promotions and Popular Events
来源期刊：Journal of MarketingDOI：10.1177/0022242918812055
Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-Throughs
来源期刊：Journal of MarketingDOI：10.1177/0022242919873901
An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence
来源期刊：Journal of MarketingDOI：10.1177/0022242919843914
A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products
来源期刊：Journal of MarketingDOI：10.1177/0022242919872156
What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions:
来源期刊：Journal of MarketingDOI：10.25384/SAGE.C.4673090.V1
Immediate Responses of Online Brand Search and Price Search to TV Ads
来源期刊：Journal of MarketingDOI：10.2139/SSRN.3037734
Effects of Liberalization on Incumbent Firms’ Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment
来源期刊：Journal of MarketingDOI：10.1177/0022242919860085
Brand Coolness
来源期刊：Journal of MarketingDOI：10.1177/0022242919857698
Let’s Make a “Deal”: How Deal Collectives Coproduce Unintended Value from Sales Promotions
来源期刊：Journal of MarketingDOI：10.1177/0022242919874049
The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis
来源期刊：Journal of MarketingDOI：10.1177/0022242919847221
Trading on Up: An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers
来源期刊：Journal of MarketingDOI：10.1177/0022242918809380
The Unintended Consequence of Price-Based Service Recovery Incentives
来源期刊：Journal of MarketingDOI：10.1177/0022242919859325
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
来源期刊：Journal of MarketingDOI：10.1177/0022242919860802
Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns
来源期刊：Journal of MarketingDOI：10.1177/0022242919831996
What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions
来源期刊：Journal of MarketingDOI：10.1177/0022242919875688
Within-Seller and Buyer–Seller Network Structures and Key Account Profitability
来源期刊：Journal of MarketingDOI：10.1177/0022242918812056
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
来源期刊：Journal of MarketingDOI：10.1177/0022242918816319
Selling to Barricaded Buyers
来源期刊：Journal of MarketingDOI：10.1177/0022242919874778
