The Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice. The intellectual remit of the Journal includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right. By its nature, this means that the JMM is the preeminent outlet in marketing and consumer research that welcomes contributions from across the paradigmatic and methodological spectrum.
市场营销管理杂志(Journal Of Marketing Management)是一本由Taylor & Francis出版的一本Multiple学术刊物,主要报道Multiple相关领域研究成果与实践。本刊已入选、社会科学引文索引(SCIE)来源期刊,该刊创刊于1985年,出版周期18 issues/year。2021-2022年最新版WOS分区等级:Q2,2023年发布的影响因子为3.5,CiteScore指数8,SJR指数1.454。本刊非开放获取期刊。 《Journal of Marketing Management》是一份国际性的学术期刊,专注于营销管理领域的理论和实践研究。该杂志一直致力于推动营销管理领域的学术研究和实践发展,为全球学者、实践者和政策制定者提供了一个交流和分享最新研究成果、观点和经验的平台。杂志不仅关注传统的营销管理问题,还关注新兴的营销现象和技术。该杂志旨在促进全球营销管理领域的知识传播和创新,为学术界和实践界搭建一个互动和合作的桥梁。通过发表前沿的研究成果和实践案例,该杂志为营销管理领域的发展提供了有力的支持和指导。
What do we mean by sustainability marketing?
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1573845
Social marketing theory development goals: an agenda to drive change
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2018.1559871
Celebrity influences on consumer decision making: new insights and research directions
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1632373
How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1576755
The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1680569
The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1569549
Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1599990
Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2018.1562487
Impact of privacy concerns on resistance to smart services: does the ‘Big Brother effect’ matter?
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1667856
Being hybrid: a conceptual update of consumer self and consumption due to online/offline hybridity
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1573844
Spirits in the marketplace
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1585154
Branding in the age of social media firestorms: how to create brand value by fighting back online
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1620839
What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2018.1552181
A discourse analysis of pilgrimage reviews
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2018.1550434
The need for services and technologies in physical fast fashion stores: Generation Y’s opinion
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1665087
Ontological security as an unconscious motive of social media users
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1580306
The effect of affective response to corporate social irresponsibility on consumer resistance behaviour: validation of a dual-channel model
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1568282
Entrepreneurial marketing and hybrid entrepreneurship: the case of JM Reid Bamboo Rods
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1637921
In-store location-based marketing with beacons: from inflated expectations to smart use in retailing
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1689154
The ‘big data’ myth and the pitfalls of ‘thick data’ opportunism: on the need for a different ontology of markets and consumption
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1579751
Improving relationships between sales and marketing: the relative effectiveness of cross-functional coordination mechanisms
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1648310
A different perspective on consumer engagement: exploring the experience of using health apps to support healthier food purchasing
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1576756
‘If it comes from Juazeiro, it’s blessed’! Liquid and solid attachment in systems of object itineraries of pilgrimages
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1592210
Smart consumers come undone: breakdowns in the process of digital agencing
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1686050
The projected destination brand personalities of European capital cities and their positioning
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1647274
Factors influencing visual attention: a meta-analysis
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1662826
Store artification and retail performance
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1583681
Are households ready to engage with smart home technology?
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1680568
Preparing for a world without markets: legitimising strategies of preppers
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1631875
Advertising industry evolution: agency creativity, fluid teams and diversity. An exploratory investigation
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1635188
Brands that ‘sell their soul’: offshoring, brand liquidification and the excluded consumer
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1604562
Embodied interaction in customer experience: a phenomenological study of group fitness
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1649295
1, 2, 3, 4. I declare…empowerment? A material-discursive analysis of the marketisation, measurement and marketing of women’s economic empowerment
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257x.2019.1699850
A Buddhist approach to consumption
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1588557
What makes people choose within-domain versus across-domain compensation following a self-threat? The role of self-verification motives
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1620840
Subverting sustainability: market maintenance work and the reproduction of corporate irresponsibility
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1682031
‘Jesus, take the wheel’: the appeal of spiritual products in satiating concerns about randomness
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2018.1556225
From caterpillar to butterfly: experiencing spirituality via body transformation
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2018.1554598
Problem versus benefit focus: phrasing questions to enhance self-referencing and persuasion
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1663241
An examination of women’s sport sponsorship: a case study of female Australian Rules football
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1668463
The role of smart technologies in decision making: developing, supporting and training smart consumers
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1688927
The more the better? Exploring the effects of reviewer social networks on online reviews
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1666157
‘From a mother to another’: creative experiences of sharing used children’s clothing
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1602555
Food insecurity, customer to volunteer transition and self-concept repair: a free store example
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1683596
Internationalising cultural products: the Ouroboros strategy and the case of visual kei
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1651754
2018 Academy of Marketing annual conference: marketing the brave
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1638145
On The Boundary of the Sacred and the Profane: The Author Name
来源期刊:Journal of Marketing ManagementDOI:10.15640/JMM.V7N2A6
Customers’ everyday understanding of ‘value’ from a second-order cybernetic perspective
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1632374
Men’s consumer identities and their consumption norms in the perceived, conceived and lived spaces of spas
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257x.2019.1707266
Consumer spirituality
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1588558