What do we mean by sustainability marketing?
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1573845
Social marketing theory development goals: an agenda to drive change
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2018.1559871
Celebrity influences on consumer decision making: new insights and research directions
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1632373
How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1576755
The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1680569
The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1569549
Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1599990
Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2018.1562487
Impact of privacy concerns on resistance to smart services: does the ‘Big Brother effect’ matter?
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1667856
Being hybrid: a conceptual update of consumer self and consumption due to online/offline hybridity
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1573844
Spirits in the marketplace
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1585154
Branding in the age of social media firestorms: how to create brand value by fighting back online
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1620839
What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2018.1552181
A discourse analysis of pilgrimage reviews
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2018.1550434
The need for services and technologies in physical fast fashion stores: Generation Y’s opinion
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1665087
Ontological security as an unconscious motive of social media users
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1580306
The effect of affective response to corporate social irresponsibility on consumer resistance behaviour: validation of a dual-channel model
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1568282
Entrepreneurial marketing and hybrid entrepreneurship: the case of JM Reid Bamboo Rods
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1637921
In-store location-based marketing with beacons: from inflated expectations to smart use in retailing
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1689154
The ‘big data’ myth and the pitfalls of ‘thick data’ opportunism: on the need for a different ontology of markets and consumption
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1579751
Improving relationships between sales and marketing: the relative effectiveness of cross-functional coordination mechanisms
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1648310
A different perspective on consumer engagement: exploring the experience of using health apps to support healthier food purchasing
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1576756
‘If it comes from Juazeiro, it’s blessed’! Liquid and solid attachment in systems of object itineraries of pilgrimages
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1592210
Smart consumers come undone: breakdowns in the process of digital agencing
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1686050
The projected destination brand personalities of European capital cities and their positioning
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1647274
Factors influencing visual attention: a meta-analysis
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1662826
Store artification and retail performance
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1583681
Are households ready to engage with smart home technology?
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1680568
Preparing for a world without markets: legitimising strategies of preppers
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1631875
Advertising industry evolution: agency creativity, fluid teams and diversity. An exploratory investigation
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1635188
Brands that ‘sell their soul’: offshoring, brand liquidification and the excluded consumer
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1604562
Embodied interaction in customer experience: a phenomenological study of group fitness
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1649295
1, 2, 3, 4. I declare…empowerment? A material-discursive analysis of the marketisation, measurement and marketing of women’s economic empowerment
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257x.2019.1699850
A Buddhist approach to consumption
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1588557
What makes people choose within-domain versus across-domain compensation following a self-threat? The role of self-verification motives
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1620840
Subverting sustainability: market maintenance work and the reproduction of corporate irresponsibility
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1682031
‘Jesus, take the wheel’: the appeal of spiritual products in satiating concerns about randomness
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2018.1556225
From caterpillar to butterfly: experiencing spirituality via body transformation
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2018.1554598
Problem versus benefit focus: phrasing questions to enhance self-referencing and persuasion
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1663241
An examination of women’s sport sponsorship: a case study of female Australian Rules football
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1668463
The role of smart technologies in decision making: developing, supporting and training smart consumers
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1688927
The more the better? Exploring the effects of reviewer social networks on online reviews
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1666157
‘From a mother to another’: creative experiences of sharing used children’s clothing
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1602555
Food insecurity, customer to volunteer transition and self-concept repair: a free store example
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1683596
Internationalising cultural products: the Ouroboros strategy and the case of visual kei
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1651754
2018 Academy of Marketing annual conference: marketing the brave
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1638145
On The Boundary of the Sacred and the Profane: The Author Name
来源期刊:Journal of Marketing ManagementDOI:10.15640/JMM.V7N2A6
Customers’ everyday understanding of ‘value’ from a second-order cybernetic perspective
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1632374
Men’s consumer identities and their consumption norms in the perceived, conceived and lived spaces of spas
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257x.2019.1707266
Consumer spirituality
来源期刊:Journal of Marketing ManagementDOI:10.1080/0267257X.2019.1588558