The Journal of Product and Brand Management is a peer-reviewed academic journal that focuses on research in product and brand management. It provides an international platform for exchanging the latest theories and practical research on product and service brand management. This magazine covers a range of topics and aims to provide a platform for scholars, researchers, students, and industry practitioners to share the latest research findings, perspectives, and experiences. This magazine not only focuses on theoretical research, but also on practical applications. Therefore, it is very helpful for those who wish to understand how to apply theory to practical problems. As a magazine with a profound impact on the field of product and brand management, it allows scholars and practitioners from around the world to share their research findings and experiences, thereby promoting the development and progress of this field.
产品与品牌管理杂志(Journal Of Product And Brand Management)是一本由Emerald出版的一本Multiple学术刊物，主要报道Multiple相关领域研究成果与实践。本刊已入选、社会科学引文索引（SCIE）来源期刊，该刊创刊于1992年，出版周期7 issues/year。2021-2022年最新版WOS分区等级：Q1，2023年发布的影响因子为5.2，CiteScore指数10.9，SJR指数1.685。本刊非开放获取期刊。 《Journal of Product and Brand Management》是一份经过同行评审的学术期刊，专注于产品和品牌管理的研究。它提供了一个国际平台，用于交流关于产品和服务品牌管理的最新理论和实践研究。该杂志涵盖了一系列主题，旨在为学者、研究人员、学生和行业从业者提供一个共享最新研究成果、观点和经验的平台。该杂志不仅关注理论研究，还关注实际应用。因此，它对那些希望了解如何将理论应用于实际问题的人非常有帮助。作为一本对产品和品牌管理领域有着深远影响的杂志，让来自世界各地的学者和实践者可以分享他们的研究成果和经验，从而推动这个领域的发展和进步。
Brand engagement without brand ownership: a case of non-brand owner community members
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-04-2018-1840
Latest research on brand relationships: introduction to the special issue
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-12-2018-2167
Brand communities’ relational outcomes, through brand love
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-09-2017-1593
I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-03-2018-1811
Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-04-2018-1842
Drivers and outcomes of branded mobile app usage intention
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-02-2017-1436
The immediate effect of corporate social responsibility on consumer-based brand equity
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-09-2018-2016
Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-12-2018-2146
The effect of brand authenticity on consumer–brand relationships
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-09-2017-1567
The evaluation of a brand association density metric
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-02-2018-1768
Brand community identification matters: a dual value-creation routes framework
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-02-2018-1747
Message content features and social media engagement: evidence from the media industry
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-09-2018-2014
Domains of influence: exploring negative sentiment in social media
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-03-2018-1820
Green city branding: perceptions of multiple stakeholders
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-07-2018-1933
Examining the drivers of employee brand understanding: a longitudinal study
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-09-2018-2007
Fake news and the willingness to share: a schemer schema and confirmatory bias perspective
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-12-2018-2155
Gender segmentation to increase brand preference? The role of product involvement
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-06-2018-1917
Effects of multitier private labels on marketing national brands
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-10-2017-1623
The truth (as I see it): philosophical considerations influencing a typology of fake news
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-12-2018-2149
Instagram fashionistas, luxury visual image strategies and vanity
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-08-2018-1987
Exploring the implications of blockchain technology for brand–consumer relationships: a future research agenda
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-03-2018-1780
Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-09-2018-2005
Health and fitness online communities and product behaviour
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-12-2017-1710
Sincerity or ploy? An investigation of corporate social responsibility campaigns
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-07-2018-1953
Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-07-2018-1929
Consumer response to negative celebrity publicity: the effects of moral reasoning strategies and fan identification
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-10-2018-2064
Guilt-free pleasures: how premium and luxury influence regret
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-02-2018-1764
Implicit and Explicit Identification of Counterfeit Brand Logos based on Logotype Transposition
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-06-2018-1921
How much is “too much” for a brand to use an advergame with children?
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-08-2017-1554
Secure or fearful, who will be more resentful? Investigating the interaction between regulatory focus and attachment style
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-03-2018-1830
Same design, same response? Investigating natural designs in international logos
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-10-2017-1632
Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-04-2018-1860
Online brand advocacy (OBA): The development of a multiple item scale
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-10-2018-2090
The interplay between SME owner-managers and the brand-as-a-person
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-10-2017-1645
Users and non-users of counterfeits: motivations, emotional outcomes and neutralization processes
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-06-2018-1926
Experience copycats: the Compostela case
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-06-2018-1915
How brand personality and failure-type shape consumer forgiveness
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-09-2017-1563
Brand identification, cause-brand alliances and perceived cause controversy
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-01-2018-1729
Positioning strategies of high-tech products: cross-cultural moderating effects of ethnocentrism and cultural openness
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-10-2018-2048
A high-speed world with fake news: brand managers take warning
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-12-2018-2163
The origin of the country-of-origin image: the role of law
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-08-2018-1968
The perceived effectiveness of overt versus covert promotions
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-06-2018-1912
Exploring conspicuous compassion as a brand management strategy
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-05-2018-1882
Do product category and consumers’ motivations profiles matter regarding counterfeiting?
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-06-2018-1923
Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-01-2017-1394
Evaluation of brand relationship quality using formative index: a novel measurement approach
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-09-2018-2030
Branding for non-profits: explaining new donor decision-making in the charity sector
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-09-2018-2011
Using the fuzzy multicriteria decision making approach to evaluate brand equity: a study of privatized firms
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-09-2018-2037
It’s not all about function: investigating the effects of visual appeal on the evaluation of industrial products using the example of product color
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-07-2017-1524
Protecting brands from product failure using extended warranties
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-09-2018-2019
