Brand engagement without brand ownership: a case of non-brand owner community members
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-04-2018-1840
Latest research on brand relationships: introduction to the special issue
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-12-2018-2167
Brand communities’ relational outcomes, through brand love
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-09-2017-1593
I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-03-2018-1811
Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-04-2018-1842
Drivers and outcomes of branded mobile app usage intention
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-02-2017-1436
The immediate effect of corporate social responsibility on consumer-based brand equity
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-09-2018-2016
Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-12-2018-2146
The effect of brand authenticity on consumer–brand relationships
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-09-2017-1567
The evaluation of a brand association density metric
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-02-2018-1768
Brand community identification matters: a dual value-creation routes framework
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-02-2018-1747
Message content features and social media engagement: evidence from the media industry
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-09-2018-2014
Domains of influence: exploring negative sentiment in social media
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-03-2018-1820
Green city branding: perceptions of multiple stakeholders
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-07-2018-1933
Examining the drivers of employee brand understanding: a longitudinal study
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-09-2018-2007
Fake news and the willingness to share: a schemer schema and confirmatory bias perspective
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-12-2018-2155
Gender segmentation to increase brand preference? The role of product involvement
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-06-2018-1917
Effects of multitier private labels on marketing national brands
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-10-2017-1623
The truth (as I see it): philosophical considerations influencing a typology of fake news
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-12-2018-2149
Instagram fashionistas, luxury visual image strategies and vanity
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-08-2018-1987
Exploring the implications of blockchain technology for brand–consumer relationships: a future research agenda
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-03-2018-1780
Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-09-2018-2005
Health and fitness online communities and product behaviour
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-12-2017-1710
Sincerity or ploy? An investigation of corporate social responsibility campaigns
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-07-2018-1953
Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-07-2018-1929
Consumer response to negative celebrity publicity: the effects of moral reasoning strategies and fan identification
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-10-2018-2064
Guilt-free pleasures: how premium and luxury influence regret
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-02-2018-1764
Implicit and Explicit Identification of Counterfeit Brand Logos based on Logotype Transposition
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-06-2018-1921
How much is “too much” for a brand to use an advergame with children?
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-08-2017-1554
Secure or fearful, who will be more resentful? Investigating the interaction between regulatory focus and attachment style
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-03-2018-1830
Same design, same response? Investigating natural designs in international logos
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-10-2017-1632
Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-04-2018-1860
Online brand advocacy (OBA): The development of a multiple item scale
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-10-2018-2090
The interplay between SME owner-managers and the brand-as-a-person
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-10-2017-1645
Users and non-users of counterfeits: motivations, emotional outcomes and neutralization processes
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-06-2018-1926
Experience copycats: the Compostela case
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-06-2018-1915
How brand personality and failure-type shape consumer forgiveness
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-09-2017-1563
Brand identification, cause-brand alliances and perceived cause controversy
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-01-2018-1729
Positioning strategies of high-tech products: cross-cultural moderating effects of ethnocentrism and cultural openness
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-10-2018-2048
A high-speed world with fake news: brand managers take warning
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-12-2018-2163
The origin of the country-of-origin image: the role of law
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-08-2018-1968
The perceived effectiveness of overt versus covert promotions
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-06-2018-1912
Exploring conspicuous compassion as a brand management strategy
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-05-2018-1882
Do product category and consumers’ motivations profiles matter regarding counterfeiting?
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-06-2018-1923
Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-01-2017-1394
Evaluation of brand relationship quality using formative index: a novel measurement approach
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-09-2018-2030
Branding for non-profits: explaining new donor decision-making in the charity sector
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/jpbm-09-2018-2011
Using the fuzzy multicriteria decision making approach to evaluate brand equity: a study of privatized firms
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-09-2018-2037
It’s not all about function: investigating the effects of visual appeal on the evaluation of industrial products using the example of product color
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-07-2017-1524
Protecting brands from product failure using extended warranties
来源期刊：Journal of Product & Brand ManagementDOI：10.1108/JPBM-09-2018-2019
