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MARKETING LETTERS

MARKETING LETTERS

MARKET LETT
影响因子：2.5
是否综述期刊：否
是否预警：不在预警名单内
是否OA：否
出版国家/地区：
出版社：Springer Nature
发刊时间：0
发刊频率：4 issues per year
收录数据库：Scopus收录
ISSN：0923-0645

期刊介绍

Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter paper (under 5,000 words including abstract, main text and references, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results. The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.Officially cited as: Mark Lett
营销信函：《市场营销研究杂志》发表高质量、较短的市场营销论文（包括摘要、正文和参考文献在内，字数在5,000字以下，相当于20页，双倍行距，12号Times New Roman字体），强调即时性和当前兴趣。该杂志为真正快速发表研究成果提供了一种媒介。《营销快报》的重点是实证研究结果、方法论论文以及营销研究领域的理论和概念见解。《营销快报》是从事营销科学、消费者研究、方法论以及营销战略和管理的人的必读阅读。《营销快报》涵盖的主要主题领域和主题包括：选择模型、消费者行为、消费者研究、管理科学、市场研究、销售与广告、营销管理、市场研究、营销科学、心理学和统计学。2正式引用为：马克·莱特
年发文量 50
国人发稿量 9.38
国人发文占比 0.19%
自引率 -
平均录取率-
平均审稿周期 -
版面费 US$2780
偏重研究方向 BUSINESS-
期刊官网 https://www.springer.com/11002
投稿链接 https://www.editorialmanager.com/mark

期刊高被引文献

Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09485-9
Matte matters: when matte packaging increases perceptions of food naturalness
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09488-6
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09481-Z
Consuming together (versus separately) makes the heart grow fonder
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09479-7
Brand loyalty evolution and the impact of category characteristics
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09484-W
When more likes is not better: the consequences of high and low likes-to-followers ratios for perceived account credibility and social media marketing effectiveness
来源期刊：Marketing LettersDOI：10.1007/s11002-019-09496-6
Sniping in soft-close online auctions: empirical evidence from overstock
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09487-7
Spending as protection: the need for safety increases preference for luxury products
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09480-0
The Pareto rule in marketing revisited: is it 80/20 or 70/20?
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09490-Y
“It is better to be loved than feared: Machiavellianism and the dark side of internal networking”
来源期刊：Marketing LettersDOI：10.1007/s11002-019-09503-w
A wearable sales assistant: capturing dynamic nonverbal communication behaviors using sensor technology
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09483-X
Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09482-Y
The effects of relationship length on customer profitability after a service recovery
来源期刊：Marketing LettersDOI：10.1007/s11002-019-09505-8
Emotional intelligence and service quality:a meta-analysis with initial evidence on cross-cultural factors and future research directions
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09495-7
Research Productivity of Faculty at 30 Leading Marketing Departments
来源期刊：Marketing LettersDOI：10.2139/SSRN.3165142
Poverty, consumption, and counterintuitive behavior
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09494-8
Shipping fee schedules and return behavior
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09486-8
Value instantiation: how to overcome the value conflict in promoting luxury brands with CSR initiatives
来源期刊：Marketing LettersDOI：10.1007/s11002-019-09498-4
The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09491-X
The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09492-W
Influence of the “benefit of the doubt” in online auctions
来源期刊：Marketing LettersDOI：10.1007/s11002-019-09497-5
Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09493-9
Roles of a preselling strategy under asymmetric information
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09477-9
Facts-up-front: should food companies follow the FDA or industry label format? The effects of combining virtue and vice information on consumer evaluations
来源期刊：Marketing LettersDOI：10.1007/s11002-019-09504-9
How do successful scholars get their best research ideas? An exploration
来源期刊：Marketing LettersDOI：10.1007/s11002-019-09506-7
Correction to: The message in the box: how exposure to money affects charitable giving
来源期刊：Marketing LettersDOI：10.1007/S11002-019-09478-8
Research productivity of faculty at 30 leading marketing departments
来源期刊：Marketing LettersDOI：10.1007/s11002-019-09489-5

质量指标占比

研究类文章占比 OA被引用占比 撤稿占比 出版后修正文章占比
100.00%29.8%--

相关指数

影响因子
影响因子
年发文量
自引率
Cite Score

预警情况

查看说明
时间 预警情况
2025年03月发布的2025版不在预警名单中
2024年02月发布的2024版不在预警名单中
2023年01月发布的2023版不在预警名单中
2021年12月发布的2021版不在预警名单中
2020年12月发布的2020版不在预警名单中
*来源：中科院《 国际期刊预警名单》

JCR分区

WOS分区等级：Q3区
版本 按学科 分区
WOS期刊SCI分区
WOS期刊SCI分区
WOS期刊SCI分区是指SCI官方（Web of Science）为每个学科内的期刊按照IF数值排 序，将期刊按照四等分的方法划分的Q1-Q4等级，Q1代表质量最高，即常说的1区期刊。
（2024-2025年最新版）
BUSINESS
Q3

中科院分区

查看说明
版本 大类学科 小类学科 Top期刊 综述期刊
2025年3月最新升级版
管理学4区
BUSINESS 商业：管理
4区
否
否
2023年12月升级版
管理学3区
BUSINESS 商业：管理
4区
否
否
2022年12月旧的升级版
管理学4区
BUSINESS 商业：管理
4区
否
否