Journal of Public Policy & Marketing (JPP&M) is the premier academic and professional journal that chronicles and analyzes the joint impact of marketing and governmental policies and actions on economic performance, consumer welfare, and business decisions. Written for concerned marketing scholars, policymakers, government officials, legal scholars, practicing attorneys, and executives, JPP&M examines the interface between marketing and public policy and the functioning and performance of the nations economy.
公共政策与营销杂志(Journal Of Public Policy & Marketing)是一本由American Marketing Association出版的一本BUSINESS学术刊物，主要报道BUSINESS相关领域研究成果与实践。本刊已入选、社会科学引文索引（SCIE）来源期刊，该刊创刊于1983年，出版周期2 issues/year。2021-2022年最新版WOS分区等级：Q1，2023年发布的影响因子为5.1，CiteScore指数10.2，SJR指数2.535。本刊非开放获取期刊。公共政策与市场营销杂志（JPP&M）是首屈一指的学术和专业期刊，记录和分析市场营销和政府政策和行动对经济绩效、消费者福利和商业决策的联合影响。是为相关的市场营销学者、政策制定者、政府官员、法律学者、执业律师和高管撰写的，JPP&M研究了市场营销和公共政策以及国家经济的运作和表现之间的界面。
Healthy Through Presence or Absence, Nature or Science?: A Framework for Understanding Front-of-Package Food Claims
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915618824332
The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915618818576
Smart Devices, Smart Decisions? Implications of Parents’ Sharenting for Children’s Online Privacy: An Investigation of Mothers
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915619858290
Same but Different: Using Anthropomorphism in the Battle Against Food Waste
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915619827941
Addictive De-Vices: A Public Policy Analysis of Sources and Solutions to Digital Addiction
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915619859852
Older Consumers, Digital Marketing, and Public Policy: A Review and Research Agenda
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915619858939
What Influences Consumer Evaluation of Genetically Modified Foods?
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915618818168
Living the African Dream: How Subsistence Entrepreneurs Move to Middle-Class Consumer Markets in Developing and Emerging Countries
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915618818575
Understanding the Calorie Labeling Paradox in Chain Restaurants: Why Menu Calorie Labeling Alone May Not Affect Average Calories Ordered
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915619827013
Kids, Caregivers, and Cartoons: The Impact of Licensed Characters on Food Choices and Consumption
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915619827919
Optimizing the Future of Innovative Technologies and Infinite Data
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915619864314
Your Data Is My Data: A Framework for Addressing Interdependent Privacy Infringements
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915619858924
Algorithm Overdependence: How the Use of Algorithmic Recommendation Systems Can Increase Risks to Consumer Well-Being
来源期刊：Journal of Public Policy & MarketingDOI：10.25384/SAGE.C.4577924.V2
Geosurveillance, Location Privacy, and Personalization:
来源期刊：Journal of Public Policy & MarketingDOI：10.25384/SAGE.C.4603373.V1
Subsistence Marketplaces: Challenges and Opportunities
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915618820972
Eudaimonia Around the Kitchen: A Hermeneutic Approach to Understanding Food Well-Being in Consumers’ Lived Experiences
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915618825267
The Effect of Egocentric Taste Judgments on Stereotyping of Welfare Recipients and Attitudes Toward Welfare Policy
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915618820925
Evidence-Based Cannabis Policy: A Framework to Guide Marketing and Public Policy Research
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915619848422
Technology Resistance: The Case of Food Production Processes
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915618812453
Geosurveillance, Location Privacy, and Personalization
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915619860137
Operating in a Constricted Space: Policy Actor Perceptions of Targeting to Address U.S. Health Disparities
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915619838282
Policy Watch: Shaping Small Business Lending Policy Through Matched-Pair Mystery Shopping
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915618820561
Crying Wolf or Ever Vigilant: Do Wide-Ranging Product Warnings Increase or Decrease Sensitivity to Other Product Warnings?
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915619829730
How and Why the Collaborative Consumption of Food Leads to Overpurchasing, Overconsumption, and Waste
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915618823783
Why Us?! How Members of Minority Groups React to Public Health Advertisements Featuring Their Own Group
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915619846555
Hunger and Food Well-Being: Advancing Research and Practice
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915619827012
Mobile Phone Visual Ethnography (MpVE): Bridging Transformative Photography and Mobile Phone Ethnography
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915618820586
From Fantasy to Reality: The Role of Fantasy Sports in Sports Betting and Online Gambling
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915619841365
Resale Price Maintenance: Implications of Marketing Trends for the Colgate Doctrine and the Leegin Factors
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915618821315
Algorithm Overdependence: How the Use of Algorithmic Recommendation Systems Can Increase Risks to Consumer Well-Being
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915619858057
An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915618813348
Exploring Life Satisfaction Among Subsistence Migrant Consumers: A Case in China
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915618813356
Reducing Obesity by Taxing Soft Drinks: Tax Salience and Firms’ Strategic Responses
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915619845424
When Do Public Health Epilogues Correct the Influence of Alcohol Story Lines on Youth? The Interplay of Narrative Transportation and Persuasion Knowledge
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915618818567
A Test of Policy Makers’ Formal and Lay Theories Regarding Health Care Prices
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915618820573
Fairy Tales Don’t Come True: The Impact of Aspirational Distance on Teen Pregnancy Prevention Messages
来源期刊：Journal of Public Policy & MarketingDOI：10.1177/0743915618816062
