Service Quality, Perceived Value, and Fan Engagement: Case of Shanghai Formula One Racing
来源期刊:Sport marketing quarterlyDOI:10.32731/SMQ.282.062019.01
No” is not “Low”: Improving the Assessment of Sport Team Identification
来源期刊:Sport marketing quarterlyDOI:10.32731/SMQ.281.032019.03
Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness
来源期刊:Sport marketing quarterlyDOI:10.32731/SMQ.282.062019.03