Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS’ brand loyalty
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1605437
Universities engaging social media users: an investigation of quantitative relationships between universities’ Facebook followers/interactions and university attributes
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1641875
Social media engagement and Chinese international student recruitment: understanding how UK HEIs use Weibo and WeChat
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1633003
How do Australian universities market STEM courses in YouTube videos?
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1633004
Brand equity of academics: demystifying the process
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1605438
Hedonic and utilitarian value: the role of shared responsibility in higher education services
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1605439
A day at the university fair: ‘hot’ brands, ‘house of brands’ and promotional tactics in higher education
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2018.1549183
Service quality enhancing student satisfaction in international programs of higher education institutions: a local student perspective
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1647483
Exploring the role of decision-making factors in international student marketing engagement
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1638483
Does diversity hurt students’ feeling of oneness? A study of the relationships among social trust, university internal brand identification, and brand citizenship behaviors on diversifying university campuses
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1638482
Marketing Christian higher education in Canada: a ‘nested’ fields perspective
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1656697