Journal of Marketing for Higher Education

Journal of Marketing for Higher Education

J MARK HIGH EDUC
影响因子:2.1
JCR分区:Q1
新锐分区:教育学3区
是否综述期刊:N/A
是否预警:不在预警名单内
是否OA:
出版国家/地区:-
出版社:Taylor & Francis
发刊时间:0
收录数据库:SCIE/SSCI/Scopus收录
ISSN:0884-1241

期刊介绍

The Journal of Marketing for Higher Education is a prestigious academic journal with a history dating back to 1988. Known for its rigorous double-blind peer review process, it ensures the academic quality and innovation of the articles it publishes. The journal not only focuses on various aspects of higher education marketing but also covers multidisciplinary research related to it, providing a platform for scholars worldwide to exchange and share knowledge.Since its inception, the magazine has attracted submissions from scholars around the globe, and its readership is also spread across the world, reflecting its international character.Furthermore, the journal encourages interdisciplinary research to facilitate dialogue and collaboration between different fields, thereby further advancing academic development in the field of higher education marketing. By publishing high-quality research papers and reviews, it provides valuable market insights and strategic advice to higher education institutions, helping them maintain a leading position in the fiercely competitive market.
高等教育营销杂志(Journal Of Marketing For Higher Education)是一本由Taylor & Francis出版的一本Multiple学术刊物,主要报道Multiple相关领域研究成果与实践。本刊已入选、社会科学引文索引(SCIE)来源期刊,该刊创刊于1988年,出版周期2 issues/year。2021-2022年最新版WOS分区等级:Q1,2023年发布的影响因子为2.4,CiteScore指数7.8,SJR指数0.608。本刊非开放获取期刊。 《高等教育营销杂志》作为一本享有盛誉的学术期刊,其历史可以追溯到1988年。这本期刊以其严格的双盲同行评审流程而著称,确保了发表文章的学术质量和创新性。它不仅关注高等教育市场营销的各个方面,还涵盖了与之相关的多学科研究,从而为全球学者提供了一个交流和分享知识的平台。自创刊以来,该杂志已经吸引了来自世界各地的学者投稿,其读者群体也遍布全球,体现了其国际化的特点。此外,该杂志鼓励跨学科的研究,以促进不同领域之间的对话和合作,进一步推动高等教育市场营销领域的学术发展。通过发表高质量的研究论文和综述,它为高等教育机构提供了宝贵的市场洞察和策略建议,帮助它们在竞争激烈的市场中保持领先地位。
年发文量 15
国人发稿量 0.6
国人发文占比 0.04%
自引率 4.8%
平均录取率-
平均审稿周期 -
版面费 -
偏重研究方向 Multiple-
投稿链接 -

期刊高被引文献

Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS’ brand loyalty
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1605437
Universities engaging social media users: an investigation of quantitative relationships between universities’ Facebook followers/interactions and university attributes
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1641875
Social media engagement and Chinese international student recruitment: understanding how UK HEIs use Weibo and WeChat
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1633003
How do Australian universities market STEM courses in YouTube videos?
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1633004
Brand equity of academics: demystifying the process
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1605438
Hedonic and utilitarian value: the role of shared responsibility in higher education services
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1605439
A day at the university fair: ‘hot’ brands, ‘house of brands’ and promotional tactics in higher education
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2018.1549183
Service quality enhancing student satisfaction in international programs of higher education institutions: a local student perspective
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1647483
Exploring the role of decision-making factors in international student marketing engagement
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1638483
Does diversity hurt students’ feeling of oneness? A study of the relationships among social trust, university internal brand identification, and brand citizenship behaviors on diversifying university campuses
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1638482
Marketing Christian higher education in Canada: a ‘nested’ fields perspective
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1656697

质量指标占比

研究类文章占比 OA被引用占比 撤稿占比 出版后修正文章占比
93.33%11.83%-3.03%

相关指数

影响因子
影响因子
年发文量
自引率

预警情况

查看说明
时间 预警情况
2026年03月发布的新锐学术版不在预警名单中
2025年03月发布的2025版不在预警名单中
2024年02月发布的2024版不在预警名单中
2023年01月发布的2023版不在预警名单中
2021年12月发布的2021版不在预警名单中
2020年12月发布的2020版不在预警名单中
*来源:中科院《 国际期刊预警名单》

JCR分区

WOS分区等级:1区
版本 按学科 分区
WOS期刊SCI分区
WOS期刊SCI分区
WOS期刊SCI分区是指SCI官方(Web of Science)为每个学科内的期刊按照IF数值排 序,将期刊按照四等分的方法划分的Q1-Q4等级,Q1代表质量最高,即常说的1区期刊。
(2024-2025年最新版)
BUSINESS
Q3
EDUCATION & EDUCATIONAL RESEARCH
Q1

中科院分区

查看说明
版本 大类学科 小类学科 Top期刊 综述期刊
2026年3月发布
(新锐分区)
教育学3区
BUSINESS 商业:管理
4区
EDUCATION & EDUCATIONAL RESEARCH 教育学和教育研究
3区
N/A
2025年3月升级版
教育学4区
BUSINESS 商业:管理
4区
EDUCATION & EDUCATIONAL RESEARCH 教育学和教育研究
4区
2023年12月旧的升级版
管理学3区
BUSINESS 商业:管理
4区
EDUCATION & EDUCATIONAL RESEARCH 教育学和教育研究
4区

CiteScore

查看说明
CiteScore SJR SNIP 学科 分区 排名
8.10
0.635
1.871
大类:Social Sciences 小类:Education
大类:Social Sciences 小类:Marketing
Q1
Q1
97 / 1620
54 / 215

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