The Journal of Marketing for Higher Education is a prestigious academic journal with a history dating back to 1988. Known for its rigorous double-blind peer review process, it ensures the academic quality and innovation of the articles it publishes. The journal not only focuses on various aspects of higher education marketing but also covers multidisciplinary research related to it, providing a platform for scholars worldwide to exchange and share knowledge.Since its inception, the magazine has attracted submissions from scholars around the globe, and its readership is also spread across the world, reflecting its international character.Furthermore, the journal encourages interdisciplinary research to facilitate dialogue and collaboration between different fields, thereby further advancing academic development in the field of higher education marketing. By publishing high-quality research papers and reviews, it provides valuable market insights and strategic advice to higher education institutions, helping them maintain a leading position in the fiercely competitive market.
高等教育营销杂志(Journal Of Marketing For Higher Education)是一本由Taylor & Francis出版的一本Multiple学术刊物,主要报道Multiple相关领域研究成果与实践。本刊已入选、社会科学引文索引(SCIE)来源期刊,该刊创刊于1988年,出版周期2 issues/year。2021-2022年最新版WOS分区等级:Q1,2023年发布的影响因子为2.4,CiteScore指数7.8,SJR指数0.608。本刊非开放获取期刊。 《高等教育营销杂志》作为一本享有盛誉的学术期刊,其历史可以追溯到1988年。这本期刊以其严格的双盲同行评审流程而著称,确保了发表文章的学术质量和创新性。它不仅关注高等教育市场营销的各个方面,还涵盖了与之相关的多学科研究,从而为全球学者提供了一个交流和分享知识的平台。自创刊以来,该杂志已经吸引了来自世界各地的学者投稿,其读者群体也遍布全球,体现了其国际化的特点。此外,该杂志鼓励跨学科的研究,以促进不同领域之间的对话和合作,进一步推动高等教育市场营销领域的学术发展。通过发表高质量的研究论文和综述,它为高等教育机构提供了宝贵的市场洞察和策略建议,帮助它们在竞争激烈的市场中保持领先地位。
Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS’ brand loyalty
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1605437
Universities engaging social media users: an investigation of quantitative relationships between universities’ Facebook followers/interactions and university attributes
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1641875
Social media engagement and Chinese international student recruitment: understanding how UK HEIs use Weibo and WeChat
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1633003
How do Australian universities market STEM courses in YouTube videos?
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1633004
Brand equity of academics: demystifying the process
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1605438
Hedonic and utilitarian value: the role of shared responsibility in higher education services
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1605439
A day at the university fair: ‘hot’ brands, ‘house of brands’ and promotional tactics in higher education
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2018.1549183
Service quality enhancing student satisfaction in international programs of higher education institutions: a local student perspective
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1647483
Exploring the role of decision-making factors in international student marketing engagement
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1638483
Does diversity hurt students’ feeling of oneness? A study of the relationships among social trust, university internal brand identification, and brand citizenship behaviors on diversifying university campuses
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1638482
Marketing Christian higher education in Canada: a ‘nested’ fields perspective
来源期刊:Journal of Marketing for Higher EducationDOI:10.1080/08841241.2019.1656697