JOURNAL OF MEDIA ECONOMICS

Journal of Media Economics is an academic journal dedicated to media communication economics and policy, dedicated to publishing original research that delves into the economic behavior and policy impacts of businesses, markets, and institutions in the media field. With the diversification of economic methods, this journal encourages the use of different analytical tools and theoretical frameworks to comprehensively understand the complexity of the media industry.The journal pays special attention to how policies affect the economic performance of the media industry, recognizing that policy makers may have far-reaching economic consequences on the media industry when pursuing social and political goals. Therefore, it encourages scholars to submit insights that include empirical research and theoretical analysis from a multidisciplinary perspective. These studies may involve multiple aspects such as market structure, corporate strategy, consumer behavior, technological change, and policy-making.