In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions
来源期刊:Journal of Consumer BehaviourDOI:10.1002/CB.1741
Anthropomorphizing brands: The role of attributed brand traits in interactive CSR communication and consumer online endorsements
来源期刊:Journal of Consumer BehaviourDOI:10.1002/cb.1786
Towards identifying customer profiles in reactions to financial overcompensation: The role of self‐interest and fairness sensitivity in explaining who prefers more money
来源期刊:Journal of Consumer BehaviourDOI:10.1002/CB.1762