Impact of Media Context On Advertising Memory
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-016
The Perceived Fit between Instagram Influencers and the Endorsed Brand
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-030
E-Cigarette Marketing On Social Networking Sites
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-018
The Relationship between Fake News And Advertising
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-007
Editorial Content In Native Advertising
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-019
Positive versus Negative Messaging In Discouraging Drunken Driving
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-029
Best Measures of Attention To Creative Tactics in TV Advertising
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-002
Revisiting the Relationship between Ad Frequency and Purchase Intentions
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-031
The Strata Model Predicting Advertising Effectiveness
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-037
Strategies for Creating Successful Soundless Video Advertisements
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-015
Building a Foundation for Neuromarketing And Consumer Neuroscience Research
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-034
Converting People-Meter Data From Per-Minute to Per-Second Analysis
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-041
The Impact of Airing Super Bowl Television Ads Early on Social Media
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-016
Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-008
What Do We Know About TV in the Digital Age?
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-006
What Do We Know About Neuromarketing?
来源期刊：Journal of Advertising ResearchDOI：10.2501/jar-2019-031
The Relative Effectiveness Of Endorsers
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-039
How Do Consumers Choose Sellers In E-Marketplaces?
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-028
Assessing Scientific Claims In Print Ads that Promote Cosmetics
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-048
Precise Targeting Foiled by Imprecise Data
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-019
Straight to the Heart Of Your Target Audience
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-020
Analyzing the Click Path Of Affiliate-Marketing Campaigns
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-043
How Advertisers Can Target Arab E-Consumers More Effectively
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-022
What Do We Know About Social-Media Marketing?
来源期刊：Journal of Advertising ResearchDOI：10.2501/jar-2019-041
Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase Cycle
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-001
How Do Human Attitudes and Values Predict Online Marketing Responsiveness?
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-021
Measuring Different Emotions in Children With a Pictorial Scale
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-032
Can Media Neutrality Limit Creative Potential?
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-040
Allocating Spending On Digital-Video Advertising
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-038
How Amazon Will Revolutionize The Future of Television Advertising
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-032
Advertisements in DVR Time
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-042
What Do We Know About Segmentation and Targeting?
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-018
An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-027
The Impact of Rational, Emotional, And Physiological Advertising Images On Purchase Intention
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-010
Six-Second Advertisements On Television
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-012
Adolescent Perceptions of Black-Oriented Media: “The Day Beyoncé Turned Black”
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2018-017
Cultivating Appreciation Of Hedonic Products
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-033
The Accountability Crisis In Advertising and Marketing
来源期刊：Journal of Advertising ResearchDOI：10.2501/JAR-2019-042
