The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718820585
Selectively Emotional: How Smartphone Use Changes User-Generated Content
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718815429
In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719834514
Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718820559
Prosocial Goal Pursuit in Crowdfunding: Evidence from Kickstarter
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718821697
When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718821960
When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719852959
Political Identity and Financial Risk Taking: Insights from Social Dominance Orientation
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718813331
Branded Apps and Their Impact on Firm Value: A Design Perspective
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718820588
Multichannel Strategies for Managing the Profitability of Business-to-Business Customers
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718816952
P2V-MAP: Mapping Market Structures for Large Retail Assortments
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719833631
Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719867698
The Value of Rapid Delivery in Omnichannel Retailing
来源期刊：Journal of Marketing ResearchDOI：10.25384/SAGE.C.4565612.V2
Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718820587
Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719830654
Managing Laggards: The Importance of a Deep Sales Bench
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718824561
Optimal Design of Free Samples for Digital Products and Services
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718823169
Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718817513
Climb or Jump: Status-Based Seeding in User-Generated Content Networks
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718824081
The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719834945
How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718821698
Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719845000
A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates:
来源期刊：Journal of Marketing ResearchDOI：10.25384/SAGE.C.4660400.V1
Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718820572
The Value of Rapid Delivery in Omnichannel Retailing
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719849940
Sales Force Compensation Design for Two-Sided Market Platforms
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719825818
The Bright Side of Having an Enemy
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719827916
Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719831258
Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718820570
Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718820560
Opportunity Cost Overestimation
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718819474
When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private Information
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719847661
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
来源期刊：Journal of Marketing ResearchDOI：10.25384/SAGE.C.4674629.V1
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719865516
When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link:
来源期刊：Journal of Marketing ResearchDOI：10.25384/SAGE.C.4674623.V1
Product Launches with New Attributes: A Hybrid Conjoint–Consumer Panel Technique for Estimating Demand
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719843132
The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719846063
Price-Matching Guarantees as a Direct Signal of Low Prices
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718821666
Bayesian Nonparametric Dynamic Methods: Applications to Linear and Nonlinear Advertising Models
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718810524
Competition of Content Acquisition and Distribution Under Consumer Multipurchase
来源期刊：Journal of Marketing ResearchDOI：10.25384/SAGE.C.4680893.V1
Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719827963
The Surprising Breadth of Harbingers of Failure
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719867935
Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718813544
Assessing Sensitive Consumer Behavior Using the Item Count Response Technique
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718821312
Competition of Content Acquisition and Distribution Under Consumer Multipurchase
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719870803
Measuring Rank-Based Utility in Contests: The Effect of Disclosure Schemes
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719853289
The “Commitment Projection” Effect: When Multiple Payments for a Product Affect Defection from a Service
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243719850504
When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options:
来源期刊：Journal of Marketing ResearchDOI：10.25384/SAGE.C.4574387.V1
The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718820548
Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management
来源期刊：Journal of Marketing ResearchDOI：10.1177/0022243718822506
