Journal of Business&Industrial Marketing is an academic journal dedicated to the fields of business and industrial marketing, aiming to provide a platform for professionals in academia and practice to exchange and share research results, in order to better understand and solve marketing problems in the business and industrial markets. The target readership of this magazine includes marketing scholars, practitioners in the business and industrial markets, business managers, policy makers, and students interested in business and industrial marketing. By reading this magazine, readers can learn about the latest research results and development trends, and improve their professional knowledge and practical abilities. As an important academic journal focusing on the fields of business and industrial marketing, it provides a platform for the academic and practical communities to exchange and share research results.
《Journal Of Business & Industrial Marketing》是一本专注于商业和工业营销领域的学术期刊，旨在为学术界和实践界的专业人士提供一个交流和分享研究成果的平台，以便更好地理解和解决商业和工业市场中的营销问题。该杂志的目标读者群包括市场营销学者、商业和工业市场的从业者、企业经理人、政策制定者以及对商业和工业营销感兴趣的学生。通过阅读该杂志，读者可以了解最新的研究成果和发展趋势，提高自己的专业知识和实践能力。作为一本关注商业和工业营销领域的重要学术期刊，为学术界和实践界提供了一个交流和分享研究成果的平台。
Servitization strategies from customers’ perspective: the moderating role of co-creation
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-02-2017-0028
Servitization and digitalization in manufacturing: the influence on firm performance
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-12-2018-0400
Customer integration into supply chains: literature review and research propositions
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-07-2017-0162
The dark side of coopetition: when collaborating with competitors is harmful for company performance
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-01-2019-0057
Knowledge co-creation in Open Innovation Digital Platforms: processes, tools and services
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-09-2018-0276
Social media influence on the B2B buying process
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-12-2018-0403
How social media usage influences B2B customer loyalty: roles of trust and purchase risk
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-07-2018-0211
Co-creation of value-in-use through big data technology- a B2B agricultural perspective
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-12-2018-0411
Value-based selling: a multi-component exploration
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-02-2017-0037
Moderating effects of institutional factors on relationship quality: a comparative analysis of the US, Brazil, and China
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-02-2018-0062
Integrating reciprocity into a social exchange model of inter-firm B2B relationships
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-07-2018-0219
Country-of-origin effects on industrial purchase decision making: a systematic review of research
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-07-2017-0169
The importance of customer’s perception of salesperson’s empathy in selling
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-03-2017-0073
Fuzzy front end of innovation: a dual theoretical rationale
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-06-2017-0144
Supply chain flexibility and mass personalization: a systematic literature review
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-03-2019-0105
Industrial marketing research: a bibliometric analysis (1990-2015)
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-07-2017-0167
Arabic business relationship characteristics: a social capital perspective
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-06-2017-0140
Multimarket competition and innovation in industrial markets: Spain and Colombia in comparative perspective
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-01-2019-0043
On the verge of disruption: rethinking position and role – the case of additive manufacturing
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-10-2018-0293
Must have or nice to have
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-09-2017-0209
Evaluating channel partner’s performance: impact of task environments on the relevance of measurement metrics
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-04-2018-0124
Towards a better understanding of organizational buying behavior across cultures: empirical evidence from the Arabian Gulf
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-12-2017-0323
How ethical leadership cultivates radical and incremental innovation: the mediating role of tacit and explicit knowledge sharing
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-05-2019-0180
Customer involvement and NPD cost performance: the moderating role of product innovation novelty
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-05-2018-0153
Power-based behaviors between supply chain partners of diverse national and organizational cultures: The crucial role of boundary spanners’ cultural intelligence
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-05-2018-0179
How to recover B2B relationships after a failed online reverse auction
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-02-2019-0095
Engaging in engaged B2B scholarship: relevance squared
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-11-2018-0335
Where do we go from here? The future of B2B governance research
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-10-2018-0308
Customer orientation and success in introduction of new products: an empirical study in an emerging economy
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-11-2018-0361
How can challenger marketers target the right customer organization? The A-C-O-W customer organization profiling matrix for challenger marketing
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-02-2017-0039
Value formation with immersive technologies: an activity perspective
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-12-2018-0407
Analysis of enablers for vertical integration to enhance rural employability
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-11-2017-0276
Integrated marketing channel relationships: integration dimensions and channel performance
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-01-2018-0050
Interpersonal practice in project marketing: how institutional logics condition and change them
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-03-2018-0116
Self-justification for opportunistic purchasing behavior in strategic supplier relationships
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-03-2017-0077
Balanced centricity and triads: strategies to reach ecosystem equilibrium in the arts sector
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-12-2018-0389
The unobserved signaling ability of marketing accountability: can suppliers’ marketing accountability enhance business customers’ value perceptions?
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-05-2018-0156
Driving innovation in supply chains: an examination of advanced manufacturing and food industries
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-03-2019-0101
The role of entry nodes in industrial firms’ internationalization: the significance of network structures for value innovation
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-11-2017-0289
B2B marketing renaissance in business schools
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-06-2019-0308
Factors explaining a cost-based pricing essence
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-12-2018-0373
A conceptualization of corporate social (ir)responsibility and moral intensity in the supply chain
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-01-2019-0031
Can artificial neural network models be used to improve the analysis of B2B marketing research data
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-01-2019-0060
The moderating role of environmental munificence on innovativeness in B2B markets
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-04-2019-0153
A game theoretic analysis of dual-channel supply chain with nash bargaining fairness concern
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-11-2018-0347
Buyer–seller relational engagement and seller brand equity
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-01-2019-0062
Leaders in industrial marketing research: 25 years of analysis
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-12-2018-0367
Tackling service quality in the telecommunication B2B market
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-05-2018-0160
The intersection of legitimacy needs, actions and reform policy: the case of private higher education
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/JBIM-10-2018-0314
Effect of B2B advertising on firm’s market value: CSR as a strategic complement
来源期刊：Journal of Business & Industrial MarketingDOI：10.1108/jbim-01-2019-0013
