The Asia Pacific Journal of Marketing and Logistics (APJML) publishes empirical research, conceptual papers, in-depth literature reviews and tests of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region. The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends. APJML includes, but is not restricted to: • Marketing strategy • Relationship marketing • Cross-cultural issues • Consumer markets and buying behaviour • Managing marketing channels • Logistics specialists • Branding issues in Asia Pacific markets • Segmentation • Marketing theory • New product development • Marketing research • Integrated marketing communications • Legal and public policy • Cross national and cross cultural studies • Digital marketing
亚太市场营销与物流杂志(Asia Pacific Journal Of Marketing And Logistics)是一本由Emerald出版的一本BUSINESS学术刊物,主要报道BUSINESS相关领域研究成果与实践。本刊已入选、社会科学引文索引(SCIE)来源期刊,该刊创刊于1993年,出版周期5 issues/year。2021-2022年最新版WOS分区等级:Q2,2023年发布的影响因子为3.9,CiteScore指数7.9,SJR指数0.961。本刊非开放获取期刊。杂志涵盖了市场营销和物流管理的多个方面,包括消费者行为、品牌管理、市场细分、供应链优化、物流技术、跨境电子商务、以及区域市场策略等。通过发表实证研究、理论分析、案例研究和政策讨论,杂志为读者提供了关于如何在亚太地区进行有效市场营销和物流管理的深入见解。 《亚太市场营销与物流杂志》的编辑团队由该领域的知名学者和行业专家组成,他们致力于确保杂志内容的学术深度和实践价值。杂志鼓励作者提交具有创新性和应用价值的研究,特别是那些能够为亚太地区市场营销和物流管理提供新视角和解决方案的研究。
A multiple-item scale for measuring “sustainable consumption behaviour” construct: Development and psychometric evaluation
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-02-2018-0047
Factors that influence individuals’ intentions to purchase family takaful mediating role of perceived trust
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-12-2017-0311
Understanding consumers’ intentions to purchase green products in the social media marketing context
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/apjml-03-2019-0178
How CSR influences customer behavioural loyalty in the Chinese hotel industry
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-04-2018-0160
Factors affecting environmental citizenship behaviour: An empirical investigation in Malaysian paddy industry
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/apjml-05-2018-0177
Experiential marketing, social judgements, and customer shopping experience in emerging markets
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-02-2018-0081
To grab or not to grab? The role of trust and perceived value in on-demand ridesharing services
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-09-2018-0368
Athletes’ brand equity, spectator satisfaction, and behavioral intentions
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-05-2018-0176
Dynamic capabilities of logistics service providers: antecedents and performance implications
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-12-2017-0308
Advancing customer experience practice and strategy in Thailand
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-09-2017-0220
Does online shopping make consumers feel better? Exploring online retail therapy effects on consumers’ attitudes towards online shopping malls
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-06-2018-0210
The Impact of Customer Orientation on Quantity and Quality of User-Generated Content: A Multi-Country Case Study of Mobile Applications
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-03-2018-0118
Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-12-2017-0303
The impact of nostalgic emotion on brand trust and brand attachment
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-09-2018-0390
Can plate colour promote appetite and joy while dining? An investigative study in Chinese fine dining restaurants
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-07-2018-0247
Do identity-based perceptions lead to brand avoidance? A cross-national investigation
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-12-2017-0332
Ranking of choice cues for smartphones using the Best–Worst scaling method
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-01-2018-0004
Consumer attitude towards sales promotion techniques: a multi-country study
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-01-2018-0005
Celebrity poses and consumer attitudes in endorsement advertisements
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-07-2018-0270
Understanding consumer ethics in China’s demographic shift and social reforms
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-10-2017-0250
Evaluating service quality in automobile maintenance and repair industry
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-07-2018-0277
How do relational variables affect export performance? Evidence from Malaysian exporters
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-12-2017-0345
Can corporate philanthropy change consumers’ perceptions of Japanese multinationals and reduce animosity toward them?
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-09-2018-0383
E-commerce brand: The effect of perceived brand leadership on consumers’ satisfaction and repurchase intention on e-commerce websites
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/apjml-10-2018-0403
User willingness to purchase applications on mobile intelligent devices: evidence from app store
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/apjml-06-2019-0411
Applying fuzzy LinPreRa cognitive map to evaluate strategic alliance partnerships for outlying island duty-free shop
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-09-2018-0339
How brand concepts represented as human values promote evaluation: The triggering role of incidental emotions
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/apjml-03-2019-0212
The impact of pioneer adopter characteristics and perceptions on the perceived costs of switching to a follower product
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-03-2018-0113
Customer loyalty in Sabah full service restaurant
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/apjml-07-2019-0437
The framework for designing new logistics service product: a multi-case investigation in China
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-12-2017-0338
The influence of shopping on subjective well-being in China: Tradition-directedness and trust as moderators
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/apjml-12-2017-0320
Interaction between satisfaction and incentives on online reviews
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/apjml-04-2019-0238
Dual path effects of self-worth on status consumption: evidence from Chinese consumers
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/apjml-06-2019-0364
Pawnbroking in pre-1949 China: soft strategies for overcoming a negative image
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-10-2017-0262
Value co-creation for innovation: evidence from Indonesian Organic Community
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/apjml-02-2019-0105
Do service firm employee and customer relations matter for customer forgiveness in service recovery
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-09-2018-0355
The degree of the uncertain reward and customer engagement: An explanation mechanism based on optimistic estimation
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/apjml-03-2019-0185
Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women’s attitudes toward luxury advertising
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/apjml-12-2018-0518
Cross-border online shopping experiences of Chinese shoppers
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/apjml-03-2018-0117
The capacitated pollution routing problem with pickup and delivery in the last mile
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-06-2018-0217
Few glitters are original gold: Strengthening brand citizenship through identification, knowledge, and ownership in a mediating role of brand pride
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-04-2018-0158
Social marketing’s role in improving water quality on the Great Barrier Reef
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-08-2018-0318
When do interest rates matter? Two methodological approaches to loyalty
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-06-2018-0229
The relationship between sport involvement, perceived event prestige, and the intention to attend annual spectator events
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-03-2018-0103
Combination classification method for customer relationship management
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-03-2019-0125
Nonlinear and complementary effects of responsive and proactive market orientation on firms’ competitive advantage
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/apjml-01-2019-0058
Early bird or versioning
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-12-2018-0529
Recruiting international postgraduate researchers: Challenges and strategic alternatives
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-01-2018-0011
The interplay of social responsibility consciousness and evaluation mode in consumers’ response toward cause-related marketing-enhanced product
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/apjml-06-2019-0413
How selection attributes affect golfers’ satisfaction: a meta-analysis
来源期刊:Asia Pacific Journal of Marketing and LogisticsDOI:10.1108/APJML-04-2018-0147