Marketing Systems – Looking Backward, Sizing up and Thinking Ahead
来源期刊:Journal of MacromarketingDOI:10.1177/0276146718823897
From Mundane to Socially Significant Consumption: An Analysis of How Foodie Identity Work Spurs Market Formation
来源期刊:Journal of MacromarketingDOI:10.1177/0276146718817354
Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems?
来源期刊:Journal of MacromarketingDOI:10.1177/0276146718823885
A Dynamic Stakeholders’ Framework in a Marketing Systems Setting
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719835287
The Role of Style Versus Fashion Orientation on Sustainable Apparel Consumption
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719835283
Why and How Commercial Marketing Should Promote Sufficient Consumption: A Systematic Literature Review
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719866238
Towards a Macromarketing and Consumer Culture Theory Intersection: Participatory and Deliberative Methodologies
来源期刊:Journal of MacromarketingDOI:10.1177/0276146718793487
More Than One Way to Float Your Boat: Product Use and Sustainability Impacts
来源期刊:Journal of MacromarketingDOI:10.1177/0276146718817600
Vagabonds at the Margins: Acculturation, Subalterns, and Competing Worth
来源期刊:Journal of MacromarketingDOI:10.1177/0276146718815939
CCT Perspectives on Macromarketing: Introduction to the Special Issue
来源期刊:Journal of MacromarketingDOI:10.1177/0276146718820930
Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719865770
Comments on “Marketing Systems and Market Failure”
来源期刊:Journal of MacromarketingDOI:10.1177/0276146718820939
A Historical Review of Local Intermediaries in Impoverished Contexts
来源期刊:Journal of MacromarketingDOI:10.1177/0276146718815937
Perspectives on Entrepreneurship and Macromarketing: Introduction to the Special Issue
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719884698
The Femme Fatale in Vogue: Femininity Ideologies in Fin-de-siècle America
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719847748
If Not Now, When? The Timeliness of Developing a Dialogue between Consumer Culture Theoretic and Macromarketing Perspectives
来源期刊:Journal of MacromarketingDOI:10.1177/0276146718820937
Inter-firm Trust between Emerging Markets: Chinese Firms in Africa
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719842225
Investigating Relational Ontologies in Macromarketing: Toward a Relational Approach and Research Agenda
来源期刊:Journal of MacromarketingDOI:10.1177/0276146718821424
Content is King: How SMEs Create Content for Social Media Marketing Under Limited Resources
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719882746
The Impact of the Slow City Movement on Place Authenticity, Entrepreneurial Opportunity, and Economic Development
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719882767
Book Review: The Fluid Consumer: Next Generation Growth and Branding in the Digital Age
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719853875
A Gift Economy Perspective on the Cycle of Financial Vulnerability
来源期刊:Journal of MacromarketingDOI:10.1177/0276146718808569
Entrepreneurship as Boundary Object: Toward Reintegration of Colombia’s Ex-Militants into Civil Society
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719884606
Uncertainty Avoidance and Intrapreneurship: A Four-Level Investigation
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719884602
Entrepreneurship, Excise Taxes, and the “Flight to Quality”
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719847754
Ad Hoc Reviewers Journal of Macromarketing Volume 39, Number 3, September 2019
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719870956
Effectuation and Morphogenesis in the New Zealand Fairtrade Marketing System
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719882748
In this Issue
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719846777
Marketing Preventive Health to Baby Boomers: What if Unhealthy Lifestyles are Attributable to the Counterculture?
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719835290
Marketing and Regional Integration for Food Security in the Arab World
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719835884
In this Issue
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719866056
Ad Hoc Reviewers Journal of Macromarketing Volume 39, Number 2, June 2019
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719850659
A Tribute to Abdul Ali (1957 – 2018)
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719878251
Ad Hoc Reviewers Journal of Macromarketing Volume 39, Number 4, December 2019
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719883746
A Challenge within Macromarketing: Global Disasters
来源期刊:Journal of MacromarketingDOI:10.1177/0276146719860212