Journal of International Marketing is a peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journals prime objective is to bridge the gap between theory and practice in international marketing.
国际营销杂志(Journal Of International Marketing)是一本由American Marketing Association出版的一本BUSINESS学术刊物,主要报道BUSINESS相关领域研究成果与实践。本刊已入选、社会科学引文索引(SCIE)来源期刊,该刊创刊于1993年,出版周期4 issues/year。2021-2022年最新版WOS分区等级:Q1,2023年发布的影响因子为4.9,CiteScore指数8.7,SJR指数2.178。本刊非开放获取期刊。 《国际营销杂志》是一本经过同行评审的期刊,致力于推进国际营销实践、研究和理论。欢迎对国际营销的任何方面做出贡献。该期刊面向国际营销/商业学者和中高级国际营销职位的从业者,其主要目标是弥合国际营销理论与实践之间的差距。
Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions
来源期刊:Journal of International MarketingDOI:10.1177/1069031X18811289
Do Export Learning Processes Affect Sales Growth in Exporting Activities?
来源期刊:Journal of International MarketingDOI:10.1177/1069031X19848425
International Marketing Strategy in Emerging-Market Exporting Firms
来源期刊:Journal of International MarketingDOI:10.1177/1069031X18812731
Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations
来源期刊:Journal of International MarketingDOI:10.1177/1069031X19837945
Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia
来源期刊:Journal of International MarketingDOI:10.1177/1069031X18821082
Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees’ Cultural Intelligence
来源期刊:Journal of International MarketingDOI:10.1177/1069031X19837950
On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment
来源期刊:Journal of International MarketingDOI:10.1177/1069031X19865527
The Role of Exporters’ Emotional Intelligence in Building Foreign Customer Relationships
来源期刊:Journal of International MarketingDOI:10.1177/1069031X19876642
Toward a Universal Account of Country-Induced Predispositions: Integrative Framework and Measurement of Country-of-Origin Images and Country Emotions
来源期刊:Journal of International MarketingDOI:10.1177/1069031X19857692
Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination
来源期刊:Journal of International MarketingDOI:10.1177/1069031X18822968
Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect
来源期刊:Journal of International MarketingDOI:10.1177/1069031X19843912
The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations
来源期刊:Journal of International MarketingDOI:10.1177/1069031X18819757
Dual Business Relationships, Opportunity Knowledge, and New Product Development: A Study on Returnee Young Ventures
来源期刊:Journal of International MarketingDOI:10.1177/1069031X19852961
Organizing and Implementing Export Pricing: Performance Effects and Moderating Factors
来源期刊:Journal of International MarketingDOI:10.1177/1069031X18812718
Personality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics
来源期刊:Journal of International MarketingDOI:10.1177/1069031X19834936
Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture
来源期刊:Journal of International MarketingDOI:10.1177/1069031X19874789
The Influence of Global Brand Distribution on Brand Popularity on Social Media
来源期刊:Journal of International MarketingDOI:10.25384/SAGE.C.4644797.V1
Nonlinear Effects of Dynamic Export Pricing on Export Sales: A Longitudinal Investigation
来源期刊:Journal of International MarketingDOI:10.1177/1069031X19845853
Understanding Cultural Differences in Consumers’ Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles
来源期刊:Journal of International MarketingDOI:10.1177/1069031X19836780
The Role of Cultural Distance Across Quantiles of International Joint Venture Longevity
来源期刊:Journal of International MarketingDOI:10.1177/1069031X19874040
The Influence of Global Brand Distribution on Brand Popularity on Social Media
来源期刊:Journal of International MarketingDOI:10.1177/1069031X19863307