Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions
来源期刊：Journal of International MarketingDOI：10.1177/1069031X18811289
Do Export Learning Processes Affect Sales Growth in Exporting Activities?
来源期刊：Journal of International MarketingDOI：10.1177/1069031X19848425
International Marketing Strategy in Emerging-Market Exporting Firms
来源期刊：Journal of International MarketingDOI：10.1177/1069031X18812731
Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations
来源期刊：Journal of International MarketingDOI：10.1177/1069031X19837945
Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia
来源期刊：Journal of International MarketingDOI：10.1177/1069031X18821082
Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees’ Cultural Intelligence
来源期刊：Journal of International MarketingDOI：10.1177/1069031X19837950
On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment
来源期刊：Journal of International MarketingDOI：10.1177/1069031X19865527
The Role of Exporters’ Emotional Intelligence in Building Foreign Customer Relationships
来源期刊：Journal of International MarketingDOI：10.1177/1069031X19876642
Toward a Universal Account of Country-Induced Predispositions: Integrative Framework and Measurement of Country-of-Origin Images and Country Emotions
来源期刊：Journal of International MarketingDOI：10.1177/1069031X19857692
Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination
来源期刊：Journal of International MarketingDOI：10.1177/1069031X18822968
Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect
来源期刊：Journal of International MarketingDOI：10.1177/1069031X19843912
The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations
来源期刊：Journal of International MarketingDOI：10.1177/1069031X18819757
Dual Business Relationships, Opportunity Knowledge, and New Product Development: A Study on Returnee Young Ventures
来源期刊：Journal of International MarketingDOI：10.1177/1069031X19852961
Organizing and Implementing Export Pricing: Performance Effects and Moderating Factors
来源期刊：Journal of International MarketingDOI：10.1177/1069031X18812718
Personality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics
来源期刊：Journal of International MarketingDOI：10.1177/1069031X19834936
Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture
来源期刊：Journal of International MarketingDOI：10.1177/1069031X19874789
The Influence of Global Brand Distribution on Brand Popularity on Social Media
来源期刊：Journal of International MarketingDOI：10.25384/SAGE.C.4644797.V1
Nonlinear Effects of Dynamic Export Pricing on Export Sales: A Longitudinal Investigation
来源期刊：Journal of International MarketingDOI：10.1177/1069031X19845853
Understanding Cultural Differences in Consumers’ Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles
来源期刊：Journal of International MarketingDOI：10.1177/1069031X19836780
The Role of Cultural Distance Across Quantiles of International Joint Venture Longevity
来源期刊：Journal of International MarketingDOI：10.1177/1069031X19874040
The Influence of Global Brand Distribution on Brand Popularity on Social Media
来源期刊：Journal of International MarketingDOI：10.1177/1069031X19863307
