Gradual Internationalization vs Born-Global/International new venture models: A review and research agenda
来源期刊：International Marketing ReviewDOI：10.1108/IMR-10-2018-0280
Institutional environment and network competence in successful SME internationalisation
来源期刊：International Marketing ReviewDOI：10.1108/IMR-03-2017-0057
The Qualitative Case Research in International Entrepreneurship: A State of the Art and Analysis
来源期刊：International Marketing ReviewDOI：10.1108/IMR-02-2017-0052
Local horizontal network membership for accelerated global market reach
来源期刊：International Marketing ReviewDOI：10.1108/IMR-03-2017-0061
Global consumer culture: epistemology and ontology
来源期刊：International Marketing ReviewDOI：10.1108/IMR-10-2018-0287
Global and local brand stereotypes: formation, content transfer, and impact
来源期刊：International Marketing ReviewDOI：10.1108/IMR-01-2018-0017
Big data and its strategic path to value in international firms
来源期刊：International Marketing ReviewDOI：10.1108/IMR-09-2018-0249
Developing and deploying marketing agility in an emerging economy: The case of Blue Skies
来源期刊：International Marketing ReviewDOI：10.1108/IMR-12-2017-0261
The uncertain future of globalization
来源期刊：International Marketing ReviewDOI：10.1108/IMR-12-2018-0355
The increased international propensity of serial entrepreneurs demonstrating ambidextrous strategic agility: a precursor to international marketing agility
来源期刊：International Marketing ReviewDOI：10.1108/IMR-01-2018-0015
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
来源期刊：International Marketing ReviewDOI：10.1108/IMR-02-2019-0080
Effects of the dimensions of ethnocentrism on consumer ethnocentrism: An examination of multiple mediators
来源期刊：International Marketing ReviewDOI：10.1108/IMR-04-2018-0147
Coping with uncertainty in the internationalisation strategy:An exploratory study on entrepreneurial firms
来源期刊：International Marketing ReviewDOI：10.1108/IMR-02-2017-0042
Reflections on global brands, global consumer culture and globalization
来源期刊：International Marketing ReviewDOI：10.1108/IMR-11-2018-0342
Global-local consumer identities as drivers of global digital brand usage
来源期刊：International Marketing ReviewDOI：10.1108/IMR-03-2018-0104
International marketing knowledge and international entrepreneurship in the contemporary multi speed global economy
来源期刊：International Marketing ReviewDOI：10.1108/IMR-02-2019-377
The impacts of organizational learning capacities on relationship-specific innovations: Evidence from the global buyer–supplier relationship
来源期刊：International Marketing ReviewDOI：10.1108/IMR-07-2017-0130
Green business strategy and export performance: an examination of boundary conditions from an emerging economy
来源期刊：International Marketing ReviewDOI：10.1108/IMR-11-2018-0317
Beyond reach: an extended model of global brand effects
来源期刊：International Marketing ReviewDOI：10.1108/IMR-01-2018-0032
Consumer cultural identity: local and global cultural identities and measurement implications
来源期刊：International Marketing ReviewDOI：10.1108/IMR-11-2018-0320
Assessing the drivers and impact of international marketing agility
来源期刊：International Marketing ReviewDOI：10.1108/IMR-12-2017-0267
Disasters, hope and globalization: exploring self-identification with global consumer culture in Japan
来源期刊：International Marketing ReviewDOI：10.1108/IMR-04-2018-0158
Reflections on defining global brands, fragmentation and segmentation, and the emergence of richer brandscapes
来源期刊：International Marketing ReviewDOI：10.1108/IMR-12-2018-0356
Suppliers’ local network embeddedness and buyers’ joint innovation
来源期刊：International Marketing ReviewDOI：10.1108/IMR-05-2018-0164
Some recent influences on global consumer culture: Digital networked technologies, emerging market brands and bottom of the pyramid consumers
来源期刊：International Marketing ReviewDOI：10.1108/IMR-11-2018-0315
Go local or go global : how local brands promote buying impulsivity
来源期刊：International Marketing ReviewDOI：10.1108/IMR-10-2018-0292
“It’s a new game out there”: e-commerce in internationalising retail SMEs
来源期刊：International Marketing ReviewDOI：10.1108/IMR-03-2018-0107
The future of globalization: a comment
来源期刊：International Marketing ReviewDOI：10.1108/IMR-01-2019-0009
Capitalising on knowledge from big-science centres for internationalisation
来源期刊：International Marketing ReviewDOI：10.1108/IMR-03-2017-0059
Appreciating vs venerating cultural outgroups
来源期刊：International Marketing ReviewDOI：10.1108/IMR-09-2018-0260
Standing out vs fitting in: luxury value perception and acculturation
来源期刊：International Marketing ReviewDOI：10.1108/IMR-12-2017-0251
Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing
来源期刊：International Marketing ReviewDOI：10.1108/IMR-12-2018-0349
Conceptualizing and operationalizing local and global cultural identities: a comment
来源期刊：International Marketing ReviewDOI：10.1108/IMR-12-2018-0363
Cause-related marketing, brand loyalty and corporate social responsibility
来源期刊：International Marketing ReviewDOI：10.1108/imr-11-2018-0310
Why include the BOP in your international marketing strategy
来源期刊：International Marketing ReviewDOI：10.1108/IMR-03-2019-0097
When does uncertainty avoidance promote customer-to-customer intercultural service encounters?
来源期刊：International Marketing ReviewDOI：10.1108/IMR-09-2017-0178
Institutions, small local firms’ strategies, and global alliances in sub-Saharan Africa emerging markets
来源期刊：International Marketing ReviewDOI：10.1108/imr-01-2019-0022
Investigating international strategic brand management and export performance outcomes in the B2B context
来源期刊：International Marketing ReviewDOI：10.1108/imr-02-2019-0087
Comment on “Consumer cultural identity…”: global citizenship and reactance
来源期刊：International Marketing ReviewDOI：10.1108/IMR-04-2019-0120
Fairy tales of global consumer culture in a polarizing world
来源期刊：International Marketing ReviewDOI：10.1108/IMR-11-2018-0314
Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries
来源期刊：International Marketing ReviewDOI：10.1108/IMR-10-2018-0284
Architectural marketing capabilities of exporting ventures: the contingent effect of the distributor
来源期刊：International Marketing ReviewDOI：10.1108/IMR-02-2019-0081
Cause-related marketing
来源期刊：International Marketing ReviewDOI：10.1108/imr-04-2019-0114
Managing the challenges of piggybacking into international markets
来源期刊：International Marketing ReviewDOI：10.1108/IMR-02-2017-0043
The myriad meanings of cultural identities: A response to commentaries on “consumer cultural identities”
来源期刊：International Marketing ReviewDOI：10.1108/IMR-01-2019-0015
Facts, fantasies, foundations, formations, fights, and fallouts of global consumer culture: An introduction to the special issue
来源期刊：International Marketing ReviewDOI：10.1108/IMR-02-2019-0057
Consumer cultural identity: a comment
来源期刊：International Marketing ReviewDOI：10.1108/IMR-01-2019-0006
Temporal Dynamism in Country-of-Origin Effect: The Malleability of Italians’ Perceptions Regarding the British Sixties
来源期刊：International Marketing ReviewDOI：10.1108/IMR-08-2016-0165
How inter-country similarities moderate the effects of consumer ethnocentrism and cosmopolitanism in out-group country perceptions: An Asian perspective
来源期刊：International Marketing ReviewDOI：10.1108/imr-05-2019-0140
Foreign retail banner longevity
来源期刊：International Marketing ReviewDOI：10.1108/IMR-01-2018-0036
