The EJM offers unparalleled insights on new research, current practice and future trends so that practitioners and academics can gain a useful overview of marketing activity and apply that knowledge to develop appropriate strategies.It not only publishes original research papers from around the world, but also regularly releases special topics to delve into hot issues in marketing. As an academic journal with profound influence on the field of marketing, it has made important contributions to promoting the development of marketing theory and innovation in practice.
该刊已被国际权威数据库SCIE、SSCI收录，该刊致力于发表经过严格同行评审的高质量原创文章，反映BUSINESS领域的新进展、新技术、新成果，促进该领域科研交流和科研成果转化。该刊2023年影响因子为3.7，平均审稿速度为，近四年来没有被列入预警名单。
Predictive model assessment in PLS-SEM: guidelines for using PLSpredict
来源期刊：European Journal of MarketingDOI：10.1108/EJM-02-2019-0189
The influence of acceptance and adoption drivers on smart home usage
来源期刊：European Journal of MarketingDOI：10.1108/EJM-12-2016-0794
A panel for lemons? Positivity bias, reputation systems and data quality on MTurk
来源期刊：European Journal of MarketingDOI：10.1108/EJM-07-2017-0491
Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0896
Woke-washing: “intersectional” femvertising and branding “woke” bravery
来源期刊：European Journal of MarketingDOI：10.1108/ejm-02-2019-0134
Technology push without a patient pull: Examining digital unengagement (DU) with online health services
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0692
Organisational learning and export performance of emerging market entrepreneurial firms: The roles of RBV mechanism and decision-making approach
来源期刊：European Journal of MarketingDOI：10.1108/EJM-08-2017-0496
Customer engagement with brands in social media platforms: Configurations, equifinality and sharing
来源期刊：European Journal of MarketingDOI：10.1108/ejm-10-2017-0741
Consumer engagement on Twitter: perceptions of the brand matter
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0772
The role of temporal focus and self-congruence on consumer preference and willingness to pay : a new scrutiny in branding strategy
来源期刊：European Journal of MarketingDOI：10.1108/EJM-04-2017-0303
Making the world a better place by making better products: Eco-friendly consumer innovativeness and the adoption of eco-innovations
来源期刊：European Journal of MarketingDOI：10.1108/ejm-11-2017-0888
Frontline employee authenticity and its influence upon adaptive selling outcomes: Perspectives from customers
来源期刊：European Journal of MarketingDOI：10.1108/ejm-04-2017-0290
The moderating role of customer engagement experiences in customer satisfaction–loyalty relationship
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0895
Consumers and technology in a changing world: the perspective from subsistence marketplaces
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0826
In “likes” we trust: likes, disclosures and firm-serving motives on social media
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0883
The consequences of the heritage experience in brand museums on the consumer–brand relationship
来源期刊：European Journal of MarketingDOI：10.1108/EJM-03-2017-0233
Exploring the complementarity between product exports and foreign technology imports for innovation in emerging economic firms
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0683
New technological attributes and willingness to pay: the role of social innovativeness
来源期刊：European Journal of MarketingDOI：10.1108/EJM-12-2016-0834
Consuming material authenticity in the age of digital reproduction
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0717
Do brands compete or coexist? How persistence of brand loyalty segments the market
来源期刊：European Journal of MarketingDOI：10.1108/EJM-07-2018-0489
How brand visual aesthetics foster a transnational imagined community
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0655
Consumption Field Driven Entrepreneurship (CFDE):How does membership in the indie music field shape individuals’ entrepreneurial journey
来源期刊：European Journal of MarketingDOI：10.1108/EJM-06-2017-0424
Experiencing nostalgia through the lens of life satisfaction
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0806
Consumers gain equivalent levels of happiness from sharing about an experience and an object
来源期刊：European Journal of MarketingDOI：10.1108/ejm-04-2018-0233
Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising
来源期刊：European Journal of MarketingDOI：10.1108/ejm-07-2018-0502
Shopping online? The role of imagination and gender
来源期刊：European Journal of MarketingDOI：10.1108/ejm-04-2018-0226
Olfactory cues and purchase behavior: consumer characteristics as moderators
来源期刊：European Journal of MarketingDOI：10.1108/EJM-12-2017-0918
Customer in-role and extra-role behaviours in a retail setting: The differential roles of customer-company identification and overall satisfaction
来源期刊：European Journal of MarketingDOI：10.1108/ejm-06-2017-0417
If you think about it more, do you want it more? The case of fairtrade
来源期刊：European Journal of MarketingDOI：10.1108/ejm-01-2018-0072
Actions for relationship value: a mission impossible?
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0857
Understanding and responding to new forms of competition
来源期刊：European Journal of MarketingDOI：10.1108/EJM-07-2018-0491
Do Extra Ingredients on the Package Lead to Extra Calorie Estimates
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0856
How real are virtual experiences
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0776
When free gifts hurt the promoted product: The influence of product-gift fit on activating persuasion knowledge and devaluating the promoted product
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0904
The influence of political candidate brands during the 2012 and 2016 US presidential elections
来源期刊：European Journal of MarketingDOI：10.1108/EJM-06-2018-0399
Men and their groomed body: Understanding personal grooming as both a discursive and embodied practice
来源期刊：European Journal of MarketingDOI：10.1108/EJM-04-2017-0291
The allure of celebrities: unpacking their polysemic consumer appeal
来源期刊：European Journal of MarketingDOI：10.1108/EJM-01-2017-0052
Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors
来源期刊：European Journal of MarketingDOI：10.1108/ejm-09-2017-0557
Trade fairs as engagement platforms: the interplay between physical and virtual touch points
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0791
The role in encroachment of the sustainability aspects of value propositions
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0879
Do brands compete or coexist? A response to the responses
来源期刊：European Journal of MarketingDOI：10.1108/EJM-07-2018-0493
Ethical attribute and brand concept congruity enhances brand evaluations
来源期刊：European Journal of MarketingDOI：10.1108/ejm-02-2018-0104
Gratitude in franchisor-franchisee relationships: does personality matter?
来源期刊：European Journal of MarketingDOI：10.1108/ejm-07-2018-0458
Relieving the regret for maximizers: The role of construal level across comparable and non-comparable choice sets
来源期刊：European Journal of MarketingDOI：10.1108/ejm-03-2018-0200
Signaling effects and the role of culture: movies in international auxiliary channels
来源期刊：European Journal of MarketingDOI：10.1108/EJM-09-2017-0587
The influence of place on health-care customer creativity
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0723
Financial services and ethical hazards: antecedents of repeated ethical violation
来源期刊：European Journal of MarketingDOI：10.1108/EJM-05-2017-0345
Climbing the down escalator: When customer-to-customer interaction may not be helping service firms
来源期刊：European Journal of MarketingDOI：10.1108/EJM-03-2018-0164
“One country, two systems”: consumer acculturation of Hong Kong locals
来源期刊：European Journal of MarketingDOI：10.1108/ejm-02-2018-0119
Marketing madness or financial folly?: Implementing equity crowdfunding in the record industry
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0830
