Predictive model assessment in PLS-SEM: guidelines for using PLSpredict
来源期刊：European Journal of MarketingDOI：10.1108/EJM-02-2019-0189
The influence of acceptance and adoption drivers on smart home usage
来源期刊：European Journal of MarketingDOI：10.1108/EJM-12-2016-0794
A panel for lemons? Positivity bias, reputation systems and data quality on MTurk
来源期刊：European Journal of MarketingDOI：10.1108/EJM-07-2017-0491
Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0896
Woke-washing: “intersectional” femvertising and branding “woke” bravery
来源期刊：European Journal of MarketingDOI：10.1108/ejm-02-2019-0134
Technology push without a patient pull: Examining digital unengagement (DU) with online health services
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0692
Organisational learning and export performance of emerging market entrepreneurial firms: The roles of RBV mechanism and decision-making approach
来源期刊：European Journal of MarketingDOI：10.1108/EJM-08-2017-0496
Customer engagement with brands in social media platforms: Configurations, equifinality and sharing
来源期刊：European Journal of MarketingDOI：10.1108/ejm-10-2017-0741
Consumer engagement on Twitter: perceptions of the brand matter
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0772
The role of temporal focus and self-congruence on consumer preference and willingness to pay : a new scrutiny in branding strategy
来源期刊：European Journal of MarketingDOI：10.1108/EJM-04-2017-0303
Making the world a better place by making better products: Eco-friendly consumer innovativeness and the adoption of eco-innovations
来源期刊：European Journal of MarketingDOI：10.1108/ejm-11-2017-0888
Frontline employee authenticity and its influence upon adaptive selling outcomes: Perspectives from customers
来源期刊：European Journal of MarketingDOI：10.1108/ejm-04-2017-0290
The moderating role of customer engagement experiences in customer satisfaction–loyalty relationship
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0895
Consumers and technology in a changing world: the perspective from subsistence marketplaces
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0826
In “likes” we trust: likes, disclosures and firm-serving motives on social media
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0883
The consequences of the heritage experience in brand museums on the consumer–brand relationship
来源期刊：European Journal of MarketingDOI：10.1108/EJM-03-2017-0233
Exploring the complementarity between product exports and foreign technology imports for innovation in emerging economic firms
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0683
New technological attributes and willingness to pay: the role of social innovativeness
来源期刊：European Journal of MarketingDOI：10.1108/EJM-12-2016-0834
Consuming material authenticity in the age of digital reproduction
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0717
Do brands compete or coexist? How persistence of brand loyalty segments the market
来源期刊：European Journal of MarketingDOI：10.1108/EJM-07-2018-0489
How brand visual aesthetics foster a transnational imagined community
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0655
Consumption Field Driven Entrepreneurship (CFDE):How does membership in the indie music field shape individuals’ entrepreneurial journey
来源期刊：European Journal of MarketingDOI：10.1108/EJM-06-2017-0424
Experiencing nostalgia through the lens of life satisfaction
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0806
Consumers gain equivalent levels of happiness from sharing about an experience and an object
来源期刊：European Journal of MarketingDOI：10.1108/ejm-04-2018-0233
Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising
来源期刊：European Journal of MarketingDOI：10.1108/ejm-07-2018-0502
Shopping online? The role of imagination and gender
来源期刊：European Journal of MarketingDOI：10.1108/ejm-04-2018-0226
Olfactory cues and purchase behavior: consumer characteristics as moderators
来源期刊：European Journal of MarketingDOI：10.1108/EJM-12-2017-0918
Customer in-role and extra-role behaviours in a retail setting: The differential roles of customer-company identification and overall satisfaction
来源期刊：European Journal of MarketingDOI：10.1108/ejm-06-2017-0417
If you think about it more, do you want it more? The case of fairtrade
来源期刊：European Journal of MarketingDOI：10.1108/ejm-01-2018-0072
Actions for relationship value: a mission impossible?
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0857
Understanding and responding to new forms of competition
来源期刊：European Journal of MarketingDOI：10.1108/EJM-07-2018-0491
Do Extra Ingredients on the Package Lead to Extra Calorie Estimates
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0856
How real are virtual experiences
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0776
When free gifts hurt the promoted product: The influence of product-gift fit on activating persuasion knowledge and devaluating the promoted product
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0904
The influence of political candidate brands during the 2012 and 2016 US presidential elections
来源期刊：European Journal of MarketingDOI：10.1108/EJM-06-2018-0399
Men and their groomed body: Understanding personal grooming as both a discursive and embodied practice
来源期刊：European Journal of MarketingDOI：10.1108/EJM-04-2017-0291
The allure of celebrities: unpacking their polysemic consumer appeal
来源期刊：European Journal of MarketingDOI：10.1108/EJM-01-2017-0052
Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors
来源期刊：European Journal of MarketingDOI：10.1108/ejm-09-2017-0557
Trade fairs as engagement platforms: the interplay between physical and virtual touch points
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0791
The role in encroachment of the sustainability aspects of value propositions
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0879
Do brands compete or coexist? A response to the responses
来源期刊：European Journal of MarketingDOI：10.1108/EJM-07-2018-0493
Ethical attribute and brand concept congruity enhances brand evaluations
来源期刊：European Journal of MarketingDOI：10.1108/ejm-02-2018-0104
Gratitude in franchisor-franchisee relationships: does personality matter?
来源期刊：European Journal of MarketingDOI：10.1108/ejm-07-2018-0458
Relieving the regret for maximizers: The role of construal level across comparable and non-comparable choice sets
来源期刊：European Journal of MarketingDOI：10.1108/ejm-03-2018-0200
Signaling effects and the role of culture: movies in international auxiliary channels
来源期刊：European Journal of MarketingDOI：10.1108/EJM-09-2017-0587
The influence of place on health-care customer creativity
来源期刊：European Journal of MarketingDOI：10.1108/EJM-10-2017-0723
Financial services and ethical hazards: antecedents of repeated ethical violation
来源期刊：European Journal of MarketingDOI：10.1108/EJM-05-2017-0345
Climbing the down escalator: When customer-to-customer interaction may not be helping service firms
来源期刊：European Journal of MarketingDOI：10.1108/EJM-03-2018-0164
“One country, two systems”: consumer acculturation of Hong Kong locals
来源期刊：European Journal of MarketingDOI：10.1108/ejm-02-2018-0119
Marketing madness or financial folly?: Implementing equity crowdfunding in the record industry
来源期刊：European Journal of MarketingDOI：10.1108/EJM-11-2017-0830
