The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.Manuscripts submitted for publication consideration in JAMS are judged on the basis of their potential contribution to the advancement of the science and/or practice of marketing. In order for a manuscript to be published in JAMS it must, at the minimum, meet the following criteria:Focus on a substantive issue in the domain of marketingOffer fundamentally new insights that advance the fieldBe literature-based and scholarlyDemonstrate conceptual rigorProvide evidence of methodological rigor, if an empirical pieceJAMS is committed to providing authors with:Timely and constructive reviewsSpecific and extensive directions (when necessary) for revising a manuscriptA decision to either accept or reject a manuscript as early as possible in the review processThe JAMS Editorial Office makes a concerted effort to ensure manuscript turnaround in fewer than 40 days. However, because JAMS is committed to ensuring that reviews are fair, informed, objective, and constructive, there may be occasional instances in which the turnaround time is longer.
《市场营销科学学会杂志》（JAMS）致力于市场营销的研究和改进，通过发表市场营销实质性领域的研究性文章，成为学术研究和实践之间的重要联系。JAMS对提交出版考虑的稿件的评判是基于它们对市场营销科学和/或实践的进步的潜在贡献。要在JAMS上发表论文，论文必须至少满足以下标准：关注市场领域的实质性问题提供推动该领域发展的全新见解以文献为基础，以学术为基础证明概念的严谨性如果是实证文章，则提供方法论严谨性的证据JAMS致力于为作者提供：及时和建设性的评论具体和广泛的指导（必要时）以修改论文在审查过程中尽早做出接受或拒绝论文的决定JAMS编辑部共同努力，确保论文在40天内完成。然而，由于JAMS致力于确保审查是公平、知情、客观和建设性的，因此可能偶尔会出现周转时间较长的情况。
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-016-0494-5
Customer engagement in service
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-017-0565-2
Online relationship marketing
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-018-0621-6
The effects of scarcity on consumer decision journeys
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-018-0604-7
The consumer production journey: marketing to consumers as co-producers in the sharing economy
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-018-0607-4
Effective customer journey design: consumers’ conception, measurement, and consequences
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-018-00625-7
Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/s11747-018-0608-3
Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed?
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-018-0609-2
In pursuit of an effective B2B digital marketing strategy in an emerging market
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00687-1
Consumer journeys: developing consumer-based strategy
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00636-Y
Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-018-0594-5
Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00633-1
Endogeneity and marketing strategy research: an overview
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00630-4
Consideration of ethical attributes along the consumer decision-making journey
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00629-X
Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-018-0596-3
Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-018-0620-7
The effects of loyalty program introduction and design on short- and long-term sales and gross profits
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00652-Y
Chronic illness medication compliance: a liminal and contextual consumer journey
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-018-0618-1
Salesperson ambidexterity in customer engagement: do customer base characteristics matter?
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00650-0
Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-017-0522-0
Driving growth of Mwallets in emerging markets: a retailer’s perspective
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-018-0613-6
Leveraging service recovery strategies to reduce customer churn in an emerging market
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00634-0
Employee satisfaction trajectories and their effect on customer satisfaction and repatronage intentions
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00655-9
Getting more likes: the impact of narrative person and brand image on customer–brand interactions
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00632-2
Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00647-9
Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00638-W
Four facets of rigor
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/s11747-019-00665-7
Theoretical underpinnings of research in strategic marketing: a commentary
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-018-0612-7
When pushing back is good: the effectiveness of brand responses to social media complaints
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00661-X
Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00635-Z
A theoretical model of the formation and dissolution of emerging market international marketing alliances
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00641-1
Value creation in consumption journeys: recursive reflexivity and practice continuity
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00628-Y
Herding in the consumption and purchase of digital goods and moderators of the herding bias
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-018-0619-0
Dynamic customer interdependence
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00627-Z
Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-018-0601-X
The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00631-3
New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/s11747-019-00698-y
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00653-X
How nutrition information influences online food sales
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/s11747-019-00668-4
A multi-facet item response theory approach to improve customer satisfaction using online product ratings
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00662-W
Effects of channel members’ customer-centric structures on supplier performance
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-018-0606-5
The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00690-6
When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00672-8
How intrafirm intermediary salespeople connect sales to marketing and product development
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/s11747-019-00656-8
Enhancing innovation commercialization through supervisor–sales rep fit
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00644-Y
Product set granularity and consumer response to recommendations
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00682-6
Effects of dominance transitions on advice adherence in professional service conversations
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00664-8
Improving customer profit predictions with customer mindset metrics through multiple overimputation
来源期刊：Journal of the Academy of Marketing ScienceDOI：10.1007/S11747-019-00658-6
